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Empowering women, building wealth

Written by
Edward Jones logoEdward Jones
• Published August 8, 2025 • Updated August 8, 2025
Empowering women, building wealth

Quick Facts

What is Edward Jones' focus on women investors?
Edward Jones empowers women by understanding their financial goals, aiding in wealth-building and creating personalized financial strategies.
How can women benefit from investing with purpose?
Investing with purpose boosts financial confidence, crucial for women managing family finances and planning for future security.
How many years do women outlive their savings?
Women typically outlive their savings by five years, highlighting the need for robust retirement planning strategies.
Why is long-term care insurance important for women?
Long-term care insurance allows women to choose the type and location of care, crucial for comprehensive financial planning.
Where can I learn more about Edward Jones' services?
Visit Edward Jones' website to explore personalized financial advisor matching and educational resources on wealth management.
What should I do if I'm juggling kids' education and caring for parents at the same time?
Many women face this exact situation—balancing paying for your child's education while caring for aging loved ones. The key is creating a comprehensive financial strategy that addresses both priorities. This might include setting up a college savings plan for your children while also building protection into your overall financial plan to handle caregiving costs and your own retirement. Working with a financial advisor can help you tackle these competing goals without sacrificing either one.
How do I start investing if I don't feel confident about money?
Not feeling confident about finances is incredibly common, especially for women managing multiple responsibilities. The first step is getting educated and finding someone who takes time to understand your specific situation—your goals, your concerns, and what matters most to you. You don't need to be an expert to start investing. Working with an advisor who can explain things in plain language and help you build a personalized strategy is a great way to gain confidence as you go.
Do I really need to worry about running out of money in retirement?
Yes, and here's why: women statistically outlive their savings by about 5 years, which means you could be living without the income you planned for. This is why it's important to develop a strategy now that accounts for a longer retirement. Building in protection and planning for those extra years—whether through savings, insurance, or other tools—helps ensure your lifestyle and peace of mind are protected throughout your entire retirement.
How can I feel more in control of my family's finances?
As more women take on the role of managing their family's finances, building confidence in your financial decisions becomes really important. Start by getting clear on your family's goals—whether that's education, retirement, or leaving a legacy. Then, work on understanding your options and creating a plan that feels right for your situation. Taking time to learn and having professional guidance can help you feel more confident and in control of your financial future.
What's the best way to make sure my money goes where I want it to after I'm gone?
Defining your legacy means making sure your assets are handled exactly the way you want them to be. This requires planning—whether that's through a will, trust, or other strategies. Without a clear plan in place, you can't be certain your wishes will be carried out. Taking time to think about what matters to you and working with someone who understands estate planning can give you peace of mind that your legacy will be protected.

Our sole focus is getting to know you, and the people and experiences that make your life feel rich. Whether you’re balancing paying for your child’s education with caring for aging loved ones, or you’re not sure how to lay the foundation for a comfortable retirement — we’re here to help.

Why women should invest with purpose

Women now control 1/3 of U.S. financial assets

As many women take on the "investment manager" role for their families, confidence in planning for their financial future becomes increasingly important.1

Women provide 60% of all family care

Nearly two-thirds of women in the U.S. said if they had more time with fewer caregiving responsibilities, they'd be more confident in planning for their financial futures.2

Women outlive their savings by 5 years

You can never be too prepared for your financial future. Consider putting a strategy in place that will help you fund additional years of your life and retirement.3

Protecting your future

Building protection into your financial strategy can help you preserve your lifestyle and emotional well-being.

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Saving for your child’s education

What to consider and how to create a college savings plan that works best for your family.

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Retiring from work

To save for retirement with confidence, it's important to think about when you want to retire and how you want to spend your time.

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    Women have unique financial needs, and Edward Jones is here to empower them to take ownership of their financial futures. We partner with women investors to understand their goals and concerns and develop a financial strategy that helps put them on the path to financial success.

    Lena Haas
    Head of Wealth Management Advice & Solutions

Defining your legacy

Ensuring your assets are handled according to your wishes requires planning.

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The importance of Social Security

When it comes to Social Security, we understand the special circumstances that are unique to women in general – and to you in particular.

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Three reasons long-term care insurance is important

Building financial strategies now can provide you with options for long-term care, including where you receive it and by whom.

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Not sure how to work with a financial advisor? Get a better understanding of your different financial goals and how a financial advisor can work with you to meet them with our Starting Point Quiz.

Important information:

1Capgemini, 2022 Wealth Management World Report

2AARP, 2023; CDC, 2024

3Social Security Administration, 2023; National Institute on Retirement Security, 2023

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