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How to Grow Your Brand

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• Published August 8, 2025 • Updated August 8, 2025
How to Grow Your Brand

Quick Facts

What are evergreen sales strategies by marketers?
Evergreen strategies, detailed by Mailchimp, emphasize consistent brand visibility and personalization to maintain competitive advantage.
How can smaller brands leverage the 95-5 Rule?
The 95-5 Rule suggests focusing on brand memorability, ensuring your brand is top-of-mind when customers are ready to purchase.
Why is zero-party data important for brands?
Zero-party data helps personalize customer experiences, enhancing engagement by transforming brand interactions, as noted by Jamal Miller.
Which marketing strategies benefit small brands most?
Smaller brands benefit from niche marketing and AI tools, as discussed by Peter Weinberg and Jon Lombardo, enhancing cost-effectiveness.
Where can I find more growth tips from top marketers?
Download the full report for expert insights tailored to help your brand thrive, as recommended in the article.
Can my small business actually compete with bigger companies?
Yes, absolutely. With the right marketing strategy, brands of all sizes can be powerful and competitive. Small businesses can succeed by focusing on targeted approaches, building genuine customer relationships, and using data-driven strategies rather than trying to match larger competitors dollar-for-dollar.
Do I need to spend a lot of money on marketing to see results?
Not necessarily. Effective marketing isn't always about having the biggest budget. What matters more is having a clear strategy that works for your specific business size and goals. Many successful brands focus on smart, targeted approaches that deliver better ROI than expensive, unfocused campaigns.
What's the best way to get started with a marketing strategy?
Start by understanding your audience and what they actually want from your brand. Build a strategy based on your business size and resources, focus on consistent messaging, and use customer data to guide your decisions. The key is starting with a clear plan rather than trying to do everything at once.
How do I know if my marketing is actually working?
Track what matters to your business—whether that's sales, customer engagement, or brand awareness. Use data from your customers to measure what's working and what isn't. Regular monitoring helps you adjust your strategy and focus your efforts on the approaches that deliver real results.
Why do some brands succeed while others struggle with the same budget?
Success comes down to strategy and execution. Brands that succeed typically have a clear understanding of their target audience, use customer insights to guide decisions, and stick with consistent, focused marketing efforts. It's about working smarter, not just spending more.
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Industry leaders give practical business growth tips

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As a small or mid-sized brand with growth ambitions, you need a solid strategy to be a standout competitor and a worthy opponent in your industry. How do you develop the right playbook and who do you turn to for advice?

Our latest report reveals essential strategies, crafted by top marketing minds, that are designed for small and mid-sized businesses. Learn how to turn your brand’s size into a competitive advantage and thrive in today’s crowded marketplace, especially during the holiday sales period...

Inside the report, you'll discover:

  • How smaller brands can grow: Les Binet highlights custom approaches for new, niche, or underfunded brands.

"Remember that competition is fierce, and people are lazy," says Binet. "If your brand is not easy to find and buy right now, people will choose something else."

  • Leverage your size: Dr. Mark Ritson explains how to use a “Versus Position” and niche marketing to your advantage.

“Being smaller is difficult,” says Ritson, “but there are some strategic advantages to be had.”

  • The 95-5 Rule: Ty Heath outlines why building a memorable brand is key to long-term success.

“Demand-generation ads target a small pool of customers actively looking to buy now,” she says, “but building a memorable brand helps ensure that, when customers are ready to buy, you’re the first brand that comes to mind.”

  • Harness the power of data: Jamal Miller shares tips on using zero-party data to personalize experiences.

“Zero-party data isn’t just about targeted ads,” Miller explains. “It’s about transforming how companies engage with their most valuable stakeholders.”

  • AI for small brands: Peter Weinberg and Jon Lombardo show how AI can make marketing more affordable and effective.

"AI is as disruptive, and perhaps more disruptive, than any [other] breakthroughs," they write."But history suggests that smaller brands will be the biggest beneficiaries of this efficiency revolution.”

Ready to dive deeper into these strategies? 

Download the full report now to unlock expert insights tailored to help your brand thrive in a competitive landscape!

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