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20 Years Of Trail Blazing: Nitto Tire’s Georgia Factory Turns 20

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Nitto Tire logoNitto Tire
Published August 8, 2025 • Updated August 8, 2025
20 Years Of Trail Blazing: Nitto Tire’s Georgia Factory Turns 20

Quick Facts

What is Nitto Tire's milestone in Georgia?
Nitto Tire celebrates 20 years of manufacturing excellence in Georgia, marking their commitment to quality and American craftsmanship.
How does Nitto Tire ensure quality manufacturing?
Nitto Tire's 3 million+ sq ft Georgia facility symbolizes their dedication to quality, performance, and local manufacturing in the U.S.
How many tires has Nitto produced in Georgia?
Since opening, Nitto's Georgia plant has produced over 93 million tires, aiming to reach 100 million by 2026.
Why is Nitto's Georgia plant significant?
The Georgia plant is the largest in Bartow County, crucial to Nitto's production strategy and American manufacturing success.
Where to learn more about Nitto Tire's products?
Visit Nitto Tire's official website for more details on their high-performance tires and manufacturing milestones.
Are tires made in the USA better quality?
Tires manufactured in the U.S. can offer excellent quality, especially when produced by companies with strong quality control standards. Nitto's Georgia plant, for example, combines American craftsmanship with advanced manufacturing technology to produce high-performance tires that meet rigorous quality standards.
What should I know before buying new tires?
When shopping for new tires, consider where they're manufactured, the company's track record for quality, and how they perform in conditions you typically drive in. Many drivers choose tires from manufacturers with established U.S. production facilities and proven reliability over decades of operation.
How long do quality tires typically last?
High-quality tires are designed to last for many years and tens of thousands of miles when properly maintained. Tires produced by established manufacturers using modern production techniques and quality control processes tend to have longer lifespans and better performance consistency.
Does it matter where my tires are made?
Yes, manufacturing location can matter. Tires made at facilities with strong quality control, modern equipment, and experienced workforces tend to perform more consistently. U.S.-based manufacturing plants often benefit from strict quality standards and local expertise.
Why do some tire companies manufacture in America?
Companies invest in U.S. manufacturing to meet local demand, maintain quality control, support their communities, and demonstrate commitment to American craftsmanship. It also allows them to respond faster to market needs and build stronger relationships with customers and dealers.

Since 2005, Nitto Tire’s U.S. manufacturing plant in Georgia has been at the heart of their production strategy and it’s only gaining momentum. What began as a bold move to bring high-performance tire manufacturing stateside has become a story of innovation, scale, and American craftsmanship. The plant has grown into a cornerstone of the Nitto brand’s success in North America and is celebrating its 20th year of manufacturing in the United States this year.

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Built to Perform

Spanning an astounding 3 million+ square feet, the Georgia facility is currently the largest building in Bartow County and one of the most significant tire manufacturing sites in the region. It is a symbol of Nitto’s long-term investment in quality, performance, and local manufacturing within the United States.

Powered Locally

With a workforce of 2,395 total employees, including third-party logistics and service teams, the plant operates around the clock to meet the growing demand for Nitto tires across North America.

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Production Milestones

Since its opening, the Georgia plant has produced over 93 million tires. And they’re proud to announce they’re on pace to reach 100 million tires by 2026, a milestone that reflects their commitment to local manufacturing, the strength of their innovation, and the support of their dealers and customers.

Built for the Future

The plant’s continuous expansion and innovation demonstrates their commitment to meeting demand while maintaining the high quality and performance Nitto is known for.

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As Nitto Tire celebrates their 20th year in the area and continues to grow its reach, they’re proud to build on their legacy from the ground up, locally in Georgia. Nitto happily claims that they couldn’t do it without the efforts of their dealers, the enthusiasts using their tires every day, and they especially appreciate the hard working and dedicated employees in their Georgia facility.

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