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Content As The Gateway To Travel

Rachel-Jean Firchau
Content As The Gateway To Travel

Frequently Asked Questions

What is the main focus of the video featured in this article?

The video (from the 2020 eTourism Summit) features Rachel-Jean Firchau explaining how destination marketing organizations (DMOs) can create genuine connections with consumers through content, now and in the future.

What will I learn by watching the video?

You’ll learn what today’s travel journey looks like, how to effectively distribute content at scale, and seven essential content best practices to help DMOs engage travelers.

How can DMOs distribute their content at scale?

The article points to strategies discussed in the video that focus on purposeful distribution channels, scalable content formats, and leveraging platforms and partnerships to reach audiences across the travel journey.

Who is Rachel-Jean Firchau?

Rachel-Jean Firchau is Nativo’s Travel Industry Lead and is featured in the video to discuss travel content strategies for destination marketers.

How can I get more information or connect with Nativo?

For additional information, the article links to a short contact form at https://bit.ly/3gSAY2X where brands can send a note to Nativo for more guidance.

AI-Generated Summary70-80% of original length
Original Article
Content As The Gateway To Travel - featured

Over the past few months, travel — and travel marketing — has changed drastically. In this short video from the 2020 eTourism Summit, Rachel-Jean Firchau, Nativo’s travel industry lead, outlines the value destination marketing organizations (DMOs) can find in creating genuine connections through content, both now and in the future.

In this video, you’ll learn:

  • What today’s travel journey looks like.
  • How to effectively distribute your content at scale.
  • 7 can’t miss content best practices, and more.

For additional information on how your brand can continue to connect with consumers from afar, send us a note.

Featuring:

Rachel-Jean Firchau — Travel Industry Lead, Nativo
Rachel-Jean Firchau — Travel Industry Lead, Nativo

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