Personalized marketing is much more than just inserting the customer name into the same marketing email that goes to all of your customers. It’s about reaching the right person with the right message at the right moment with the right suggestions.
The benefits of personalized marketing
When done right, both businesses and customers win. Some of personalized marketing’s main benefits include:
1. A more satisfying customer experience
The more we feel that someone understands our needs, the more inclined we are to trust them with our problems.
When you deliver a personalized experience to a customer, it can make their whole customer journey easier, and it transforms the buying process from a transaction into a relationship.
As you build that relationship, the customer learns to trust your recommendations and will be more likely to go to you when they have a need you can meet.
2. Increased customer loyalty
You know the value of making your customers happy. After all, 65% of a company's business comes from repeat customers.
Personalization can also earn your customers’ loyalty. According to research, 49% of consumers say they would likely become repeat customers of a business that offers a personalized shopping experience, and 91% of consumers would be more inclined to shop with brands that recognize, remember, and provide relevant offers and recommendations.
3. A better return on your marketing investment
Personalized marketing can be more cost-effective strategy than traditional advertising. When you send a general ad out, some percentage of the audience will have no use for the product. Your return on investment (ROI) is limited.
According to McKinsey & Company, one of the world's leading producers of marketing insights, personalized recommendations, can help drive customers to spend more. Over three-quarters (76%) of consumers say they’re more likely to purchase from brands that personalize and 78% say they’re more likely to recommend brands that personalize.
Reach the right audience, reach your revenue goals
Mailchimp's segmentation tools make it easy to target people based on their behavior and interests, so you can keep your emails relevant and your customers ready to buy.
Boost sales with insights into how your customers buy
Estimate your customers’ future buying behavior, so you can market smarter with more targeted campaigns.
Focus on your most valuable customers
Mailchimp analyzes past purchase behavior to predict which contacts will have a high, moderate, or low customer lifetime value (CLV) in the future.
We use these predictions to group your customers into pre-built segments you can reach in just a few clicks with special promotions or personalized messaging.
Bring customers back before they’re gone
We predict which customers have a high, moderate, or low likelihood of purchasing from your store again, and turn these predictions into segments you can target. Build positive relationships with your on-the-fence customers by sending them an incentive to come back.
*Users with connected stores only. Emails sent with predicted segments against their non-predictive segmented emails.
