Make Your Email Content More Engaging
Most email marketing tools only tell you how your email campaigns performed. We tell you why. The Mailchimp Content Optimizer analyzes millions of data points from top-performing campaigns and makes personalized suggestions to improve copy, imagery, and layout in future emails.
About the Content Optimizer
When you send email campaigns to your audience, Mailchimp can help you decide how to create and design your email content. Mailchimp's Content Optimizer, only available on the Standard or Premium plan, gives additional guidance with analysis based on industry best practices. Access this feature in the new email builder or your email campaign reports before sending your next email.
How it works
When you create an email campaign in the new builder, we'll provide inline suggestions based on marketing best practices. Your email will be compared to top performing emails from Mailchimp users within your industry who have the same marketing objective as you.
The Content Optimizer reviews writing elements like the length of sentences and headings, as well as errors in link formatting, merge tags, spelling, and grammar. While merge tags aren't part of a heading or sentence's word count, we still prioritize checking merge tags and links for any errors.
After you send your email campaign with the new or classic email builder, we'll provide a report based on your contacts' activity that includes information from the Content Optimizer. You can see information granularly such as click tracking and performance, e-commerce tracking for connected online stores, bounces, unsubscribes, and more.
Boost your email engagement with data-driven suggestions
See what you'll find in your Content Optimizer analysis for each best practice:
Get Your Point Across with Skimmability
Reviews how easy it is to skim your email for understanding. We'll count how many words are in your email and the estimated time it takes to read. When you keep your sentences under 25 words, the content of your email under 200 words, and use smaller words, you'll have a higher skimmability score.Reach Your Goals With Links & CTAs
Assesses the links and calls to action (CTAs) that keep your audience engaged. We'll show you how many links, social links, and CTAs you included in your email. Adding CTAs and links within the email that connect to web content or your social media can result in a higher Links & CTAs score.Tie Your Content Together with Text & Visuals
Analyzes the use of images, headings, and tone to create interest for your audience. The optimizer will review the words and phrases in the email and assign a tone to the overall email. If there’s another tone that has been shown to be more effective for your marketing objective, the Content Optimizer will recommend that instead.
You'll also see how many images you used as well as your average heading and subheading lengths. If you keep your headings and subheadings short, you'll increase your score in this category.- Show Off Your Style With Typography
Checks the consistency of your font sizes and text styles. The optimizer will review the size ratio of your headers and subheaders and how consistent the paragraph text is in the body of your email campaign. We'll also average the size of your headers and subheaders and paragraph text. To make a professional, easy to read email, the fonts you use can go a long way.
