Nativo
Sponsored Content

The world's largest library of brand-approved brand-voiced content. Get the official word from companies on their brands, products, events, and more. Do research, get informed, and hear it all directly from the brands you care about.

Content MarketingNative AdvertisingSponsored ContentPublisher Strategy

eBook: Ads Aren't Converting? Deliver Sponsored Content

Nativo
eBook: Ads Aren't Converting? Deliver Sponsored Content

Frequently Asked Questions

What is the main message of the eBook?

The eBook explains that sponsored content — delivered through integrated ad formats on publisher sites — is an effective way for brands to overcome banner blindness while balancing user experience, revenue, and brand safety.

Why should publishers focus on sponsored content?

Publishers can partner with brands by providing high-impact, limited-disruption formats that maintain user experience, improve brand safety, and increase revenue opportunities compared with traditional display ads.

Who should download the eBook?

Content teams at publishers, brand marketers, and agency strategists interested in content marketing and native advertising strategies should download the eBook to learn best practices and how publishers can play a role in a brand's content marketing strategy.

How can I get the eBook?

The eBook is available via the HubSpot form embedded on the article page. Complete the form to download "Content, the Once & Future-Proof King."

AI-Generated Summary70-80% of original length
Original Article

eBook: Ads Aren't Converting? Deliver Sponsored Content

With 70% of brands actively investing in content marketing, are you?
Content book

Banner blindness is no joke! Publisher content teams are becoming a strategic partner for brands and agencies trying to break through the ad clutter to reach consumers with their message. You understand the importance of balancing user experience with revenue opportunities. The marriage of integrated ad formats on publisher sites offers content teams the perfect balance for sponsored content: high impact, limited disruption, heightened brand safety, and higher profits. Download this eBook to learn more about the rise of content marketing and the role publishers can play in a brand’s content marketing strategy.

Download the Content, theOnce & Future-Proof King eBook to learn more about the role publishers can play in a brand’s content marketing strategy.

Share this article

Share on Twitter Share on LinkedIn