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Beyond Views: Driving Real Engagement with Nativo’s Video Solutions

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Beyond Views: Driving Real Engagement with Nativo’s Video Solutions

Frequently Asked Questions

What is SPARC and how does it relate to Nativo’s video formats?

SPARC (powered by Nativo Predictive Audiences) is a privacy-compliant optimization technology that finds and delivers the optimal content, format, and audience mix. Pairing SPARC with Nativo’s video formats helps improve targeting without relying on third-party cookies.

What are the main Nativo video formats and their primary uses?

Nativo offers three primary formats: Large Video (premium outstream-like player for awareness and reach), Native Video (in-feed; viewable and matches publisher content for qualified views), and Stories (immersive, full-bleed visual for high attention and mobile-first audiences). Each supports different campaign objectives from performance to brand building.

How does Nativo ensure high viewability and lower CPMs compared to instream?

Nativo’s Large Video Format is designed to play only when in view, uses flexible placements across editorial content and feeds, and taps into expansive inventory — which can deliver high viewability and typically lower CPMs than instream placements.

Can existing social story assets be reused within Nativo’s Stories format?

Yes. Nativo’s Stories format allows advertisers to repurpose Instagram, TikTok, and other social story assets at scale while keeping control over brand safety and contextual relevance across publisher environments.

How can I see Nativo’s formats in action?

You can request an on-demand demo or get a personalized walkthrough by visiting the demo page: https://www.nativo.com/get-a-demo or using the embedded demo request in the article.

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Original Article

Beyond Views: Driving Real Engagement with Nativo’s Video Solutions

Capture audience attention with Nativo’s expanded video formats

Nativo video formats banner

In today’s video-driven world, standing out is more important than ever. From battling a saturated market to adapting to privacy-friendly targeting standards, advertisers are challenged to break through the noise while connecting with audiences in impactful ways.

The key lies in a strategic combination of high-impact video content tailored to audiences’ consumption preferences and Nativo’s proprietary, privacy-compliant technology, SPARC, powered by Nativo Predictive Audiences, which finds & delivers the optimal content, format, and audience mix.

Read on to discover which of Nativo’s video formats may be the right fit to pair with SPARC for your next video campaign!

Large Video Format

Nativo’s Large Video Format offers a premium, large video player designed to broaden brand awareness and expand video reach across top editorial content.

Benefits:

  • No reliance on heavy headlines or preview text
  • Flexible placement to align with advertiser KPIs (i.e. within articles, newsfeeds, alongside other web content, sticky, floating)
  • High viewability video that only plays when in view
  • Expansive inventory and lower CPMs than instream

Use Cases:

  • Performance marketing
  • Grow brand awareness across premium environments
  • Repurpose long-form content
  • Use as a vehicle to discover brand perception by deploying with an in-video brand perception or competitive benchmarking survey
Large video format demo

Native Video

Native Video is an in-feed, non-incentivized video placement that matches the look and feel of publisher content, driving qualified video views from engaged consumers.

Benefits:

  • Guaranteed viewable
  • Added headline & text when both are key for brand messaging
  • Fulfills native budgets & strategies

Use Cases:

  • Tell brand stories
  • Drive down the funnel by connecting to educational content landing page
  • Leverage addition of text to remain compliant (i.e. pharma regulations)
Native video example

Stories

Stories is a high impact content-based format that inspires engagement with an immersive experience designed for today’s consumer. Scale content outside of social media with the ability to use existing stories (Instagram, TikTok, etc.) assets while maintaining superior control over brand safety and contextual relevance.

Benefits:

  • High attention - 100% SOV via full-bleed visual
  • Higher engagement and qualified site traffic
  • Increase brand consideration
  • Identify intenders
  • Available on desktop and mobile

Use Cases:

  • Engage younger or mobile-savvy audiences
  • Time-sensitive offers and announcements
  • Expand the shelf-life of existing social content
  • Showcase visual-first content
  • Reach non-social users within content of interest
Stories format example

Whether you wish to maintain control with a prescriptive video mix or want to opt for a run-of-network package optimized by SPARC, we have you covered!

Fill out the form below for an on-demand demo to see how your brand can leverage Nativo’s expanded video formats powered by SPARC, as you plan for a cookieless future.

Request an on-demand demo to see these formats in action with SPARC optimization.

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