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Brand content will explode with AI. Are publishers ready to capitalize?

Digital Content Next Jan 25, 2023

Frequently Asked Questions

Why will brand content grow because of AI?

AI tools make it faster and cheaper to produce quality content at scale. As models improve, brands can automate much of content creation and refine messaging more quickly, leading to a large increase in volume and variety of brand content.

How can publishers capitalize on AI-driven brand content?

Publishers can act as strategic mediators—offering distribution, editorial standards, monetization, and audience trust—while scaling operations and developing products to host, vet, and amplify brand-generated content.

Will AI replace human content creators?

Not entirely. AI enables scaling and rapid iteration, but human oversight remains important for strategy, brand voice, quality control, and creative direction. The likely outcome is collaboration between humans and AI rather than wholesale replacement.

What are immediate opportunities for brands using AI?

Brands can rapidly prototype messaging, generate more content variations for A/B testing, expand into more niches and channels, and refine personalization — all while reducing the time and cost for producing individual content pieces.

AI-Generated Summary70-80% of original length

Original Article

Digital Content Next | January 25, 2023 - As artificial intelligence (AI) continues to evolve, we see more and more examples of AI-generated content in our daily lives. It is only a matter of time before brands start to adopt these tools to scale their content generation and power their content marketing strategies. This trend will only continue as AI gets better at producing quality content.

Companies will no longer be limited to having just a few people write their content. Instead, with automated content creation, brands can scale their content quickly and easily – and leverage their content resources to refine the messaging. This means less time spent creating individual pieces of quality content, allowing for more ideas and creativity to be explored on a grander scale. Companies may find themselves communicating with consumers in ways they never thought possible before.

As AI-generated content becomes more prevalent, publishers can capitalize on this trend by finding innovative ways to scale their operations and become strategic mediators between brands and audiences.

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