eBook: Bridging The Gap Between Awareness and Action

Nativo Aug 29, 2025

Frequently Asked Questions

What is the main focus of the eBook?

The eBook focuses on using branded content to move consumers from awareness to action, emphasizing the importance of mid-funnel strategies and how to tailor tone, format, CTAs and interactivity for different consumer segments.

What will I learn about consumer segmentation?

You'll learn to identify three distinct consumer segments and how each segment responds to different tones, formats and calls-to-action so you can better influence decision-making.

Why is the mid-funnel important for branded content?

The mid-funnel is where consumers are evaluating options; branded content tailored to this stage can deepen resonance and influence decision-making by using the right mix of messaging, format and CTAs.

How can I get the eBook?

On the page there is a HubSpot form to request/download the eBook. The article also links to an on-demand webinar to learn more immediately.

AI-Generated Summary70-80% of original length

Original Article

Branded content is one of the most versatile and powerful tools in a marketer’s arsenal, and everything from tone to format to call-to-actions to interactive elements is an opportunity to tailor your messaging, deepen your resonance and influence consumer decision-making. If you want to influence consumer decision-making, the mid-funnel is where you need to be.