PrivacyData PrivacyCCPAAdvertisingLegal & Compliance

Brands Should Brace For More States To Adopt Privacy Legislation

Adweek Jul 13, 2020

Frequently Asked Questions

What is the CCPA and why does it matter to advertisers and publishers?

The California Consumer Privacy Act (CCPA) is a state privacy law that gives California residents new rights over their personal information. For advertisers and publishers it changes how consumer data can be collected and used, introduces new compliance obligations, and — depending on enforcement — may serve as a model for other state laws.

How will CCPA enforcement affect other states?

The way California enforces CCPA will influence legislators and regulators in other states. With 24 states already considering privacy bills, strict enforcement could push more states to adopt similar protections and enforcement mechanisms, while lax enforcement could slow momentum.

What should companies do now to prepare for a privacy-first world?

Companies should inventory data practices, update privacy notices, implement opt-out and data-subject request procedures, and review vendor contracts. Prioritizing transparency, data minimization and strong governance will reduce risk as more state laws emerge.

Who at Nativo commented on the CCPA’s impact?

Julie Rubash, Nativo’s Vice President of Legal, spoke with Adweek about CCPA’s implications for publishers and advertisers and offered guidance on readiness and compliance.

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Original Article

Brands Should Brace For More States To Adopt Privacy Legislation

Adweek | July 13, 2020 The California Consumer Privacy Act is only the beginning.

Adweek | July 13, 2020 - It’s been two weeks since the California Consumer Privacy Act (CCPA) entered enforcement, and the advertising industry is still assessing what, exactly, that might look like. As the industry waits with bated breath for an understanding of how the attorney general will hold businesses accountable to the relatively new law, other states are doing the same thing - but for a different reason.

How strictly CCPA can and will be enforced will have a direct impact on the other 24 states with consumer privacy bills in various stages of development. To give publishers and advertisers alike an understanding of what the data privacy landscape looks like now and in the future, Nativo VP of Legal Julie Rubash chatted with Adweek on the impact of CCPA, what we’re seeing in-market and how companies can prepare for a privacy-first world.

Read the full article in Adweek.