What is the significance of NMSDC certification?

NMSDC certification verifies an organization as a Minority Business Enterprise, providing partners and buyers with confidence in the company’s diverse-owned status and helping increase access to supplier diversity opportunities.

What is the MAVEN Database and why does it matter?

The MAVEN Database is a platform that profiles certified diverse suppliers, making it easier for buyers and partners to discover and work with certified diverse-owned businesses. Inclusion helps raise visibility and drive investment in diverse suppliers.

Who founded Nativo and what does the company do?

Nativo was founded by Justin Choi in 2010. The company provides technology that uses machine learning and AI to distribute content in integrated, non-interruptive experiences across premium publisher sites, helping brands connect with consumers through content.

Celebrating Nativo's Diversity Milestones

Q: What diversity milestones did Nativo achieve?

Nativo became certified by NMSDC as a minority-owned business and was added to the MAVEN Database as a certified diversity supplier. It was also recognized by Comparably for diversity and as a best company for women.

Empowering diversity and supplier inclusivity in digital advertising

Amidst recent groundbreaking advancements, Nativo, a prominent player in the digital advertising space, achieved dual milestones by becoming a certified minority-owned business and joining the prestigious Maven Database as a certified diversity supplier. This remarkable accomplishment is a testament to Nativo's commitment to fostering diversity and inclusion in the business landscape. By achieving recognition as a minority-owned enterprise, Nativo has earned a well-deserved spot among the ranks of diverse and inclusive businesses. Moreover, their inclusion in the Maven Database underscores their dedication to promoting diversity and supplier inclusivity within the advertising ecosystem. These two achievements collectively highlight Nativo's unwavering dedication to enhancing diversity in the industry, setting an inspiring example for others to follow, and driving positive change in the digital advertising world.

"I commend Nativo for its commitment to undergo the rigor of NMSDC certification, giving potential partners the highest level of confidence in its diverse-owned status,” said Kathleen Coffey, Founder & CEO of Media Framework. “We encourage all diverse-owned media and media-related businesses to become certified and provide resources to do so, and work with all diverse-owned media to provide robust profiles of their offerings. We are passionate about growing investment in identifying owned and endemic diversity and Nativo has made an important step towards increasing investment.”

In addition to being NMSDC certified and added to the MAVEN Diversity platform, Nativo was also recognized by Comparably as one of its Best Companies for Diversity and Best Companies for Women in 2023.

About Nativo

At Nativo, we enable brands and publishers to harness the power of content. Our patented technology leverages machine learning and artificial intelligence to automate the distribution of content in a non-interruptive, fully integrated experience within trusted environments. Our mission at Nativo is to solve the mid-funnel and build genuine connections between brands and consumers through content—not just ads.

Founded by Justin Choi in 2010, Nativo is an Asian American-owned technology company—certified by NMSDC as a Minority Business Enterprise—holding more than a dozen patents in its proprietary technology and working with more than 3,500 premium publisher websites around the globe. Learn more at www.nativo.com.