The on-demand webinar (AdAge x Nativo) explains the key retail trends for the holiday season, the impact of inflation on consumer purchase decisions, and how brands can engage shoppers using omnichannel marketing.

Personal finances—driven by inflation and rising costs of goods and services—are the top concern for retail and CPG shoppers, though many still prioritize holiday gifting traditions.

Inflation shifts shopper priorities and purchase decisions: consumers become more price-sensitive, may trade down on some items, but often still maintain gifting traditions — making targeted offers and value messaging critical.

The article recommends omnichannel marketing — coordinating messaging across digital and offline channels — and using insights on current consumer trends and price sensitivity to tailor offers and creative that resonate.