Comscore US Study Shows True Native Outperforms Industry Benchmarks

Nativo Aug 29, 2025

Frequently Asked Questions

What did the Comscore study evaluate?

Comscore evaluated brand metrics across 25 national campaigns to measure the impact of Nativo’s Native Article format on key stages of the purchase journey.

What is 'True Native' or the 'Native Article' format?

True Native refers to Nativo’s proprietary Native Article format — an integrated advertising unit designed to match publisher content and drive higher engagement and brand metric lift compared to traditional ad units.

How did True Native perform compared to industry benchmarks?

The study found that Nativo’s Native Article significantly outperforms traditional ad units at every stage of the customer journey. (See the downloadable whitepaper for detailed metrics and methodology.)

Where can I get the full Comscore report?

The full Comscore whitepaper is available from Nativo: https://cdn.prod.website-files.com/6822cf77162bc0775860760a/6839eed3a30abd636826faf6_628ac9959a52f64e08743029_Comscore%2BStudy%2B-%2BNativo%2BNative%2BArticle_%2BFinal.pdf

AI-Generated Summary70-80% of original length

Original Article

Comscore US Study Shows True Native Outperforms Industry Benchmarks

Our proprietary Native Article format significantly outperforms traditional ad units at every stage of the customer journey.

As native advertising continues to capture growing amounts of advertising share, it has evolved from a means to strengthen consumer engagement to a powerful tool to influence consumer behavior at all stages of the decision-making process.

Nativo commissioned Comscore to evaluate brand metrics from 25 national campaigns and determine True Native’s impact at critical stages of the purchase journey.

Download Whitepaper (PDF)