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Case StudyNative AdvertisingPerformance MarketingMeasurement & Analytics

Leading Sports Drink Brand Leverages Nativo's Formats to Drive Purchases

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Leading Sports Drink Brand Leverages Nativo's Formats to Drive Purchases

Frequently Asked Questions

How much incremental sales did Nativo’s formats generate?

Nativo’s formats generated $3.1 million in incremental sales for the sports drink brand (as measured by NCSolutions).

What improvement in ROAS did the campaign achieve?

The campaign delivered a 6.5x better return on ad spend (ROAS) versus other ad tech partners measured in the analysis.

What measurement provider was used to verify sales lift?

The brand used NCSolutions to measure sales lift and attribute incremental sales to Nativo’s formats.

What factors contributed to the campaign’s success?

Key contributors included strong native-format engagement from prior campaigns, tailored audience targeting, and frequent optimizations that boosted efficiency and conversion.

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Original Article

Leading Sports Drink Brand Leverages Nativo's Formats to Drive Purchases

Nativo worked with sports drink brand to boost sales

Sports drink marketing

Issue

A popular sports drink brand had a problem many of us face: proving that digital engagement translates to actual sales. They wanted to lift product sales through a specific measurement provider, NCSolutions.

Intelligence

Strong engagement through native display formats from past campaigns led to the belief the engagement would translate into sales.

Idea

Incorporating past learnings and a tailored audience for targeting, combined with frequent optimizations, would capture a strong return on ad spend (ROAS).

Impact

NCSolutions found that Nativo’s formats significantly outperformed all other ad tech partners on all key lower-funnel metrics:

  • $3.1 million in incremental sales
  • 6.5x better ROAS than other partner
NCSolutions report screenshot

Insights

We only scratched the surface of what we can do with sales lift through NCS and still saw great ROAS. With larger budgets, brands can get even more granular on reporting.

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