How A Content Approval Process Went From 9 Days To A Few Hours

Content Marketing Institute Sep 2, 2025

Frequently Asked Questions

Who provided the insights about the content approval process?

Tyler Holck, a client success team lead at Nativo, spoke with Content Marketing Institute about streamlining the content approval process.

What was the result of streamlining the approval process?

Working with Hewlett Packard Enterprise (HPE), Nativo helped reduce the content approval timeline from nine days to just a few hours, enabling faster distribution and more timely storytelling.

Where can I read the full interview or original piece?

The full piece and Tyler Holck's advice were published on Content Marketing Institute. A link to the original interview is: https://contentmarketinginstitute.com/2021/01/content-approval-process-nativo-hpe/.

What are the main benefits of streamlining content approval?

Streamlining approvals enables brands to distribute timely content, use more engaging formats, respond faster to news and opportunities, and create stronger consumer connections.

AI-Generated Summary70-80% of original length

Original Article

As most marketers know, getting content created is half the battle. The other half? Getting it approved.

Tyler Holck, one of Nativo’s client success team leads, recently chatted with Content Marketing Institute about how streamlining the content approval process can help brands distribute timely content using highly engaging formats - and create genuine consumer connections as a result.

How Nativo helped streamline the content approval process with our client, Hewlett Packard Enterprise (HPE), leading to our recent 2020 Content Marketing Award win in the category of Best Content Distribution Strategy.
The benefits of streamlining the content approval process.
How brands can replicate HPE’s success within their own vendor relationships and content/campaigns.

You can read all of Tyler’s advice on Content Marketing Institute.