The Evolved Value Exchange Of Advertising In 2021

Sarah Dale May 6, 2021

Frequently Asked Questions

What is the 'evolved value exchange' of advertising?

The 'evolved value exchange' refers to a renewed balance where consumers receive meaningful value — through informative, entertaining, and relevant content — in exchange for attention, rather than being interrupted by irrelevant ads.

Why do brands need non-interruptive content?

Non-interruptive content respects consumer choice, builds trust, and fosters long-term relationships; it’s more likely to be engaged with and perceived as valuable than interruptive ads.

What role does branded content play in this new exchange?

Branded content that is informative, compelling and entertaining helps advertising regain its place by delivering clear value to consumers while supporting publisher monetization and brand objectives.

Who wrote this article and where was it originally published?

The piece was written by Sarah Dale, Chief Revenue Officer at Nativo, and was originally published on AiThority on May 6, 2021.

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Original Article

AiThority | May 6, 2021 - There’s a critical gap in the value exchange of advertising between consumers, publishers, and advertisers.

But what value are consumers actually getting from advertisers?

In a world of consumer choice, brands will need to nurture these relationships with non-interruptive and relevant content. Nativo’s Sarah Dale details the new value exchange of digital advertising and explains why branded content that is informative, compelling, and entertaining will help advertising regain its place in the exchange.

To learn tips on how advertisers can regain its place in the value exchange, read full article here.