What is the main question the article addresses?

The article asks when travelers are thinking about and actually booking trips — and therefore when travel marketers should reach them.

Who provided the insights mentioned in the article?

Nativo provided the insights, analyzing distribution and measurement data from its branded-content publishing to identify content consumption habits.

What resources are available for travel marketers who want the full breakdown?

Nativo produced an infographic titled “5 content consumption habits every travel marketer needs to know,” and the article links to the full piece on MediaPost via http://bit.ly/36TrPkz.

When was the article originally published?

The article was originally published on MediaPost on October 21, 2019.

For Travel Marketers, Timing Is The Answer

MediaPost | October 21, 2019

MediaPost | October 21, 2019 - Seasonality is a venerable concept in travel, but it usually applies to destinations. In general, people will go someplace warm in winter (unless it’s to ski) and someplace cooler in summer. But when are those same travelers actually thinking about — and, more importantly, booking — trips? When should marketers be reaching them?

A native advertising company called Nativo helps provide answers to those questions. It enables distribution and measurement of branded content cross-publication and cross-device at scale with a high level of control and relevancy for brands.

Using that data, Nativo has come up with an infographic titled “5 content consumption habits every travel marketer needs to know” based on the data it gets from the content it publishes.

[READ THE FIVE TRAVEL CONTENT CONSUMPTION HABITS EVERY MARKETER NEEDS TO KNOW ON MEDIAPOST]