Google Chrome’s Cookie Ban Is Good News For Google — And Maybe Your Privacy

Recode (original) — Justin Choi (quoted) Jan 16, 2020

Frequently Asked Questions

What is Google planning to change in Chrome?

Google plans to eliminate third‑party cookies from the Chrome browser by 2022, which affects how advertisers track users across sites.

How might the cookie ban affect consumer privacy?

Removing third‑party cookies may improve consumer privacy by limiting cross‑site tracking, but the overall privacy impact will depend on what alternative tracking tools Google and the industry adopt.

What is the impact on the advertising industry?

The change could spur innovation in privacy-friendly targeting and measurement, but it will also likely strengthen Google’s position as a gatekeeper of data and ad infrastructure, limiting independent access to user signals.

Who commented on the change in this article?

Justin Choi, founder and CEO of Nativo, discusses the implications in an interview with Recode, which originally published the story on January 16, 2020.

AI-Generated Summary70-80% of original length

Original Article

Recode | January 16, 2020 - Google plans to eliminate third-party cookies from Chrome by 2022. But what does that mean for the ad industry and consumers?

Our founder and CEO Justin Choi breaks down the news and its implications in an interview with Recode. The change may benefit consumer privacy and spur innovation in the space, but it will undoubtedly strengthen Google’s stronghold on the industry. Read more via Recode and find out why Google is poised to become the gatekeeper of data while the rest of the industry “gets whatever Google allows it to get.”