Health & Pharma Insights Report
Frequently Asked Questions
What does the Health & Pharma Insights Report cover?
The report covers the attitudes, priorities and pain points of 2023 healthcare patients, how demographic nuances influence behavior, where patients find trusted healthcare content, what types of branded health content are most impactful, and whether DE&I initiatives, cost-saving programs or telemedicine offerings influence decision-making.
Where do patients go to find healthcare information?
Patients consult a mix of trusted medical websites (e.g., WebMD), physician influencers and social feeds. The report examines how these sources vary in influence depending on demographics and the type of information sought.
How do demographics affect patient attitudes and behaviors?
Demographics — such as age cohort (Gen Z vs. Gen X), caregiver status and socioeconomic bracket — shape why patients research, what they prioritize (cost, convenience, DE&I), and which types of content they find most persuasive.
Do telemedicine and cost-saving programs impact patient decision-making?
Yes. The report evaluates whether offerings like telemedicine and cost-saving programs affect patient choices and how those effects vary across different patient segments.
Healthcare is at once personal and universal. The individual patient experience is shaped by identity, needs and stage of life. But in our uniquely structured healthcare system, certain pain points transcend demographics.
With WebMD on their browser and physician influencers in their feeds, who do patients turn to for information they trust? What triggers their research process - and what questions are they most likely trying to answer? How do attitudes change if your audience is Gen X or Gen Z, caregiver or patient, in the highest tax bracket or in the lowest?
Download the Health & Pharma Insights Report to learn:
- The attitudes, pain points & priorities of the 2023 healthcare patient
- How demographic nuances influence patient attitudes & behaviors
- Where patients go to find healthcare content they trust
- What types of branded health content patients find most impactful
- Whether DE&I initiatives, cost-saving programs or telemedicine offerings impact patient decision-making
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