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How Spectrum Recruitment Increased Job Applications & New Hires with Native Article

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How Spectrum Recruitment Increased Job Applications & New Hires with Native Article

Frequently Asked Questions

What challenge was Spectrum facing?

Spectrum needed to reach job seekers and high-skilled technology professionals during a time of U.S. labor shortages and changing candidate engagement patterns.

What solution did Nativo use to help Spectrum recruit?

Nativo built a content strategy using its Native Article format to educate prospects about Spectrum’s values, causes, benefits, and career content, and retargeted with Native Display ads.

What were the campaign results?

Over a two-month campaign, Spectrum received 359 job applications, 15 new hires, and saw content time on page 77% above industry benchmark. Headlines mentioning “Spectrum” produced a 200% CTR lift.

Is there further content or interview available?

Yes — a one-on-one video discussion between Nativo's SVP Jordan Hyman and Spectrum's Head of Talent Attraction Vanessa Sain-Dieguez is available on Vimeo: https://vimeo.com/821772354/3ca836f1b8?share=copy

AI-Generated Summary70-80% of original length
Original Article

How Spectrum Recruitment Increased Job Applications & New Hires with Native Article

Nativo worked with Spectrum to help find new ways to engage talent utilizing Native Article and Native Display

Spectrum recruitment

Issue

Spectrum was looking for opportunities to get in front of job seekers and high-skilled technology professionals to attract and recruit new talent.

Their challenge was figuring out how to attract and recruit talent knowing that the ability to engage talent is rapidly changing and the U.S. was experiencing a labor shortage.

Intelligence

Through August 2021, the number of available jobs in the U.S. exceeded the number of available workers.

Making Nativo’s storytelling platform the ultimate partner to find new ways to engage talent — getting to them before they even consider a career change.

Idea

Build a content strategy around educating prospects & job seekers about Spectrum’s core values, social causes, benefits, and career specific content utilizing Nativo’s proprietary Native Article and retargeting with our Native Display format.

Impact

  • 359 job applications following a 2-month flight
  • 15 new hires
  • 77% average time spent on content above industry benchmark

Nativo was also able to drive significant improvement of Spectrum’s brand name and perception in market:

  • Headlines that mentioned “Spectrum” drove a 200% lift in CTR quarter over quarter
  • 72 seconds spent on career site from audience who read Nativo content (compared to their average benchmark of 60 seconds)
Campaign metric visualization

“We’re thrilled with the instant impact the Nativo campaign has had on job applications and hires, especially considering that this was primarily an awareness campaign, with the secondary goal of driving applications on our site. You all have been an absolute pleasure to work with!”

Spectrum testimonial

- Senior Director, Employer Brand & Social Media, Spectrum

BONUS: Watch a one-on-one chat between Nativo's SVP, Jordan Hyman, and Spectrum's Senior Director, Head of Talent Attraction, Vanessa Sain-Dieguez, as they discuss how to use branded content to attract and recruit talent. Click here to watch now!

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