Diversity & InclusionMulticultural MarketingMinority-Owned BusinessMedia Strategy

Always On: Reaching Multicultural Audiences & Supporting Minority-Owned Publications Package

Nativo Aug 29, 2025

Frequently Asked Questions

What does "Always On" multicultural marketing mean?

"Always On" multicultural marketing means maintaining continuous, year-round engagement with diverse audiences rather than only focusing on specific heritage months. It emphasizes sustained support, awareness, and inclusion through ongoing campaigns and partnerships.

Which key cultural moments should brands leverage to reach diverse audiences?

Brands should leverage moments like Black History Month (February), Women’s History Month (March), AAPI Heritage Month (May), Mental Health Awareness Month (May), Military Appreciation Month (May), Pride Month (June), Hispanic Heritage Month (September), and Native American Heritage Month (November), among others.

How does working with Nativo help brands meet diverse spend goals?

Nativo is a certified minority-owned business; ad dollars spent with Nativo count toward a brand's diverse spend goals. Additionally, Nativo partners with premium diverse-owned publishers and runs DE&I-focused media strategies to amplify multicultural voices.

Can Nativo help brands go beyond awareness to support diverse-owned businesses?

Yes. Nativo’s strategies include featuring and encouraging products from diverse-founded and owned businesses, raising awareness, and improving public perception through sustained campaigns and partner placements.

Is there evidence that year-round support works?

Yes. The article references a case study where Nativo partnered with a leading beauty retailer to amplify LGBTQ+ voices in June and beyond, demonstrating measurable impact on awareness and public perception when support continues year-round.

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Original Article

At Nativo, we believe diversity isn’t just a buzzword.

As a minority-owned and certified company, we are committed to championing diversity, equity, and inclusion in everything we do. Our dedication to promoting DE&I is not just a part of our ethos – it's a commitment we make to our partners and audiences. Through our comprehensive efforts, we offer a unique blend of opportunities to celebrate diversity and amplify multicultural voices across the digital landscape. And as a certified minority-owned business ourselves, all ad dollars spent with Nativo count towards your diverse spend goals. We're also proud members of NMSDC, AIMM, ANA, and MAVEN.

Celebrate Diversity Year Round

Commitment to diversity and inclusion should be more than just a monthly focus—it should be an integral part of your brand. Recognizing this, we recommend leveraging key moments throughout the year to engage with diverse audiences authentically and meaningfully. These moments offer an opportunity to support diverse-owned companies and showcase your brand's commitment to DE&I:

Black History Month (February): Celebrate the achievements and contributions of Black voices to our society
Women’s History Month (March): Honor the pivotal role of women in history and contemporary society
AAPI Heritage Month (May): Acknowledge the rich heritage and contributions of the Asian American and Pacific Islander communities to enrich our cultural tapestry
Mental Health Awareness Month (May): Highlight the importance of mental health, fostering open conversations and reducing stigma around mental health issues
Military Appreciation Month (May): Recognize the courage and commitment of military personnel who have served and are serving our country
Pride Month (June): Support the LGBTQ+ community and advocate for equality and acceptance
Hispanic Heritage Month (September): Celebrate the rich histories and contributions of Hispanic Americans to our society
Native American Heritage Month (November): Honor the history, culture, and contributions of Native Americans to our nation
And more...

While celebrating these key moments is crucial, our data underscores the importance of continuous support.

Beyond the Calendar: A Case Study in Sustained Support

Nativo partnered with a leading beauty retailer to amplify LGBTQ+ voices in June and beyond, proving that you can significantly impact the communities you aim to support by:

Raising awareness
Enhancing public perception
Featuring and encouraging products from LGBTQ+ founded and owned businesses

Amplify Multicultural Voices: Leverage Nativo’s Premium Diverse-Owned Partners

Nativo’s DE&I media strategy is more than just an advertising solution. It's a commitment to fostering a diverse and inclusive digital ecosystem. By partnering with us, brands can not only achieve their diverse spend goals but also contribute to a more equitable and inclusive society. Let’s work together to amplify voices that need to be heard and celebrate diversity in every form, every day.