How To Leverage Seasonality To Increase Engagement With Your Branded Content

Nativo Aug 29, 2025

Frequently Asked Questions

Why use seasonality for branded content?

Seasonality gives content immediate relevance and context. Aligning branded recipe content with holidays or seasonal moments increases audience interest and can drive higher time spent and conversion rates.

What content format performed best in Nativo’s campaign?

Recipe-driven native articles performed well — specifically pieces that provided multiple recipe options and concise, easy-to-follow instructions to keep readers engaged and encourage CTA clicks.

What were the measurable results of the campaign?

The campaign achieved an average time spent of 84 seconds and a 6.95% CTA rate, indicating strong engagement and an elevated propensity to click through to explore the product.

What tactics increased engagement in the article?

Providing multiple recipe options within one article and keeping instructions digestible and to-the-point helped maintain attention and boosted the likelihood that readers would click through to learn more.

AI-Generated Summary70-80% of original length

Original Article

CHALLENGE

Raise awareness of Beef as a protein in one’s diet with an entertaining and fun approach to cooking.

SOLUTION

Reach a mass audience during the holiday season with recipe content promoting beef-centric meal options, amplified across our premium lifestyle site list via Native Article

RESULTS

84 seconds Time Spent
6.95% CTA Rate

INSIGHTS

Providing multiple recipe options within one article boosted likelihood of readers wanting to click through and explore the product
The digestible and to-the-point recipe instructions kept attention throughout the article, resulting in high time investment