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Sponsored Content

The world's largest library of brand-approved brand-voiced content. Get the official word from companies on their brands, products, events, and more. Do research, get informed, and hear it all directly from the brands you care about.

Content MarketingSponsored ContentPublisher SalesNative AdvertisingeBook / Resources

eBook: Improve Direct Sales with Sponsored Content

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eBook: Improve Direct Sales with Sponsored Content

Frequently Asked Questions

What is sponsored content?

Sponsored content is branded editorial-style content produced in collaboration with a publisher that places a brand's story or message in front of the publisher's audience in a native format rather than in a traditional display ad.

Why should publishers offer sponsored content to advertisers?

Publishers have the right audience, content expertise, and distribution channels. With more brands increasing content budgets and consumers preferring content-based discovery, sponsored content creates a higher-value, trust-driven path to conversions.

What evidence supports investing in content marketing?

The article highlights that content marketing budgets increased 73% over two years and brands now allocate nearly 20% of their marketing budgets to content initiatives. Additionally, more than 70% of consumers prefer to learn about products through content rather than traditional advertising.

What will I learn from the eBook?

The eBook 'Content, theOnce & Future-Proof King' covers the role publishers can play in brand content strategies and shares sales tactics and examples showing how sales teams successfully sell sponsored content to agencies and brands.

AI-Generated Summary70-80% of original length
Original Article

Content marketing showed a 73% budget increase over two years with brands investing nearly 20% of their overall marketing budgets in content marketing initiatives.

This new focus presents publishers with an opportunity to boost their sales efforts with sponsored content. Brands are seeking channels to ensure their content reaches the right audience who prefer content marketing over display ads. More than 70% of consumers say they prefer to learn about a product or service through content rather than traditional advertising. Publishers provide immense value to brands: they have the right audience, understand content development, and have the distribution for brands to reach valuable audiences. Download this eBook to learn more about how our sales team has seen success selling sponsored content to agencies and brands.

Download the Content, theOnce & Future-Proof King eBook to learn more about the role publishers can play in a brand’s content marketing strategy.

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