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AI in MarketingContent MarketingBranded ContentAdvertising / Ad Tech

Is AI Content Creation a Landmine in the Era of Authenticity?

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Is AI Content Creation a Landmine in the Era of Authenticity?

Frequently Asked Questions

What is this webinar about?

This AdAge x Nativo on-demand webinar examines the impact of AI technology on branded content, showing how marketers can balance artificial intelligence and human expertise to produce authentic, effective content.

How is AI affecting content production in ad tech and marketing?

AI has accelerated content production, introducing efficiencies but also risks. The webinar covers the state of AI in ad tech, growth in marketing adoption, and the building blocks that led to mainstream use.

What are the main pitfalls of using AI for content generation?

Pitfalls include potential loss of authenticity, over-reliance on automation, creative dilution, accuracy issues, and inclusion concerns. The webinar explores strategies to mitigate these while leveraging AI's efficiencies.

How can organizations balance AI with human creativity?

Use AI as a tool to augment human creativity—automate repetitive tasks, generate drafts, and speed production—while keeping editorial oversight, diverse human input, and authenticity checks in place.

Where can I watch the webinar or download the full recording?

The webinar is available on demand via Nativo's site. The article page includes embedded video clips and a HubSpot form to download the full webinar recording.

AI-Generated Summary70-80% of original length
Original Article

Is AI Content Creation a Landmine in the Era of Authenticity?

Watch our on-demand webinar to gain actionable insights on using AI today to enhance content production and marketing

Is AI Content Creation a Landmine in the Era of Authenticity - Webinar

Discover the impact of AI technology on branded content and explore the future implications. This webinar examines how to balance artificial intelligence and human expertise in content production.

Watch these clips that detail the pros & cons and identify the ways that content marketers can lean into the AI future, today.

The State of AI in Our Industry

Learn how AI impacted the ad tech industry and the building blocks that led to the explosion of this new tech into mainstream practices.

AI in the Marketing Industry

Discover the growth in adoption of AI in the marketing industry.

Pitfalls and Efficiencies of Using AI for Content Production

Explore the possibilities and challenges of implementing AI in content production, and how it can impact creativity-driven industries.

AI for Content Generation has Garnered Significant Attention Within the Industry PT.1

The impact of AI on content production will be significant, and it's crucial to understand how to harness its potential to enhance productivity and amplify creativity.

AI for Content Generation has Garnered Significant Attention Within the Industry PT.2

Lean into the implementation of AI to stay ahead of the impending pitfalls and opportunities.

Can Human Creativity Be Harnessed and Automated Using AI?

Use AI as a tool, not to replace creativity and hard work.

The Shift Toward Authenticity and Inclusion in the Realm of Branded Content

Navigating the challenges of AI in an era that values authenticity and inclusion requires careful consideration and proactive measures.

Download the full webinar, "Is AI Content Creation a Landmine in the Era of Authenticity?", an AdAge x Nativo webinar, on demand now to learn:

  • How to balance artificial intelligence and human expertise in content production
  • A clear POV on navigating consumers’ desire for authenticity and AI adoption
  • Actionable ways to use AI today to make content production & marketing easier, faster and more impactful

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