Is Your Ad Tech Built to Excel in Economic Uncertainty?

The economic uncertainty that has defined 2025 to date is reshaping the expectations placed on marketing teams. Already, eMarketer has heavily revised its expectations for U.S. ad spending this year, with channels like social media expected to see a whopping $10 billion less in ad revenue than previously forecast.

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With tighter budgets, rising acquisition costs, and growing demand for demonstrable ROI, marketers are under more pressure than ever to do more with less. Certain legacy digital advertising approaches—ones that exist in black boxes or insert unnecessary steps between advertisers and publishers—are unfit for today’s economic reality. (They’re unfit for any economic reality, really—but advertisers are especially feeling the pinch now.)

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Marketers need advertising solutions that help them connect more effectively with audiences, demonstrate value quickly, and scale results across the funnel. That means better creative experiences, smarter data, more trusted environments, and access to truly incremental audiences. In short: better performance, powered by better connections.

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In life, connections are everything. They lead to relationships we build, places we visit, restaurants we try, and experiences we share. Connection matters. In our daily lives, we get it. The same should be true in advertising.Â

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How Nativo Solves It

Nativo is purpose-built to help marketers thrive amid volatility. By combining premium experiences, actionable insights, and direct publisher access, Nativo delivers advertising that connects better—and performs better. Here's how:

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Formatted for Better Engagement

When consumers are bombarded with over 10,000 ads a day, connection begins with the format itself. Nativo’s patented ad render technology transforms standard digital ads into immersive, content-driven experiences that integrate seamlessly into the publisher environment. With Nativo, you unlock:

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• +50% higher CTR vs. traditional display ads
• 65x more time spent with content
• The ability to launch campaigns in as little as 48 hours

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Because these formats feel natural—not disruptive—they spark real engagement and reduce the number of digital touchpoints needed to drive action, from the typical 8–10 down to just 3–5.

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Validated by Better Insights

In economic uncertainty, every decision needs to be backed by data. Nativo’s platform surfaces real-time, campaign-specific insights that go beyond vanity metrics to reveal content affinities, creative impact, and audience behaviors. We deliver:Â

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• 3.5x average brand lift
• A 27% increase in time spent with content post-optimization

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For example, a recent automaker campaign revealed that moms were spending the most time with the content—even though the creative wasn’t designed for them. Nativo’s insights enabled the brand to pivot messaging toward this audience, ultimately driving better relevance and ROI.

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Served in Better Places

One of the biggest threats to marketing performance today is poor ad supply quality. Nativo’s 100% direct-to-publisher inventory ensures ads appear only in premium, human-vetted, MFA-free environments. This not only boosts attention and safety but enables the delivery of our custom formats, which require direct publisher onboarding. We provide access to:

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• 9K+ exclusive placements
• Carbon emission reduction verified by Scope3
• Programmatic, managed service, and self-serve buying options

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Because of our publisher-first model, brands gain unparalleled access to high-performing, brand-safe placements—and better results.

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Delivered to Better Audiences

Traditional targeting relies on past behaviors. Nativo uses privacy-compliant, real-time engagement signals to predict who will engage next—then expands that audience through AI-powered modeling. This produces:

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• 2x higher likelihood of conversionÂ
• True incremental reach among entirely new audiencesÂ
• …all based on insights drawn from 1,300+ years of total audience time spent with content

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Our approach focuses on driving incrementality, not just retargeting known users. This makes every impression work harder, and every campaign more effective.

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The Bottom Line

In a time when marketers must stretch budgets without sacrificing performance, Nativo provides a smarter path forward. We don’t just help brands reach consumers—we help them connect in ways that build loyalty, drive sales, and prove value, even in times of uncertainty.

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And because every one of our ad experiences is anchored in direct publisher relationships, you can trust that those connections are happening in the highest-quality environments possible.

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In a disconnected digital world, Nativo helps you connect better—because better connections mean better results.