Content MarketingContent DistributionContent StrategyNative Advertising

Is Your Beautiful Content Going into a Black Hole?

Sarah Dale Sep 25, 2023

Frequently Asked Questions

Why do so many brand content pieces get little or no traction?

According to the article, a key reason is an imbalance between creation and distribution: marketers invest heavily in creating content but not enough in promoting and distributing it, causing much content to remain unseen.

How much content is published daily and why does that matter?

The article cites an estimate of 7.5 million blog posts published every day. With so much content produced, visibility is competitive — without an active distribution plan, even high-quality content can be lost in the noise.

What should marketers do to avoid their content 'going into a black hole'?

Marketers should invest as much effort into distribution as they do into creation. That includes planning promotion channels, repurposing assets, measuring reach and engagement, and using paid/native placements to amplify visibility.

Where can I read the full original piece referenced in this summary?

The article links to the full original on AiThority: https://aithority.com/technology/is-your-beautiful-content-going-into-a-black-hole/.

AI-Generated Summary70-80% of original length

Original Article

Is Your Beautiful Content Going into a Black Hole?

By Sarah Dale, Chief Revenue Officer - Nativo

AiThority | September 25, 2023 A recent study found that 75 percent of online content from brands gains zero marketing traction—and yet the resources being invested in such content are tremendous. It’s estimated that 7.5 million blog posts are published every day, with an average of 4-6 hours being put into the creation of each one. That’s 32.5 lifetimes being wasted every single day on content that’s not getting seen.

Marketers are often energized and inspired by the creative brainstorming that fuels powerful content marketing—but all of that energy and inspiration means nothing if it just ends up sitting on your own site. In order to run an efficient content plan, marketers need to put the same amount of effort into their distribution plans that they do into the creation of their content.

Read the full article on Aithority.com