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Leading Investment Firm Uses Nativo Predictive Audiences to Drive 88% Higher CTR Than Third Party Targeting

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Leading Investment Firm Uses Nativo Predictive Audiences to Drive 88% Higher CTR Than Third Party Targeting

Frequently Asked Questions

What solution did the investment firm use to improve campaign performance?

The firm used Nativo Predictive Audiences, a cookieless targeting technology that builds predictive audiences from campaign data to expand reach and drive more efficient conversions.

How much did click-through rate (CTR) improve using Nativo Predictive Audiences?

The campaigns achieved an 88% higher CTR compared to third-party targeting.

What impact did Predictive Audiences have on cost metrics?

The solution produced a 53% lower cost-per-click compared to third-party targeting and an average cost-per-conversion of $513 versus the client's $1,500 benchmark.

Is Nativo Predictive Audiences a cookieless solution?

Yes. Nativo Predictive Audiences is designed for a cookieless future, using data from live campaigns to model and expand audiences without relying on third-party cookies.

How can I learn more or see the solution in action?

You can schedule a free demo with Nativo by visiting their demo page or filling out the contact form referenced in the article.

AI-Generated Summary70-80% of original length
Original Article

Leading Investment Firm Uses Nativo Predictive Audiences to Drive 88% Higher CTR Than Third Party Targeting

Nativo partnered with a leading investment firm to expand reach and drive more efficient cost-per-conversions

Nativo Predictive Audiences

Issue

The investment firm launched with data-targeted deals and struggled to reach benchmark cost-per-acquisition for their campaigns due to cookie limitations.

Intelligence

Based on previous campaign results, Nativo recommended using its Nativo Predictive Audiences cookieless technology to expand the investment firm’s audience reach.

Idea

Utilize data collected from the investment firm’s live campaigns to build predictive audiences & expand reach to drive more efficient cost-per-conversions.

Impact

  • 88% Higher click-through rate than third-party targeting
  • 53% Lower cost per click than third-party targeting
  • $513 Average cost per conversion, compared to $1,500 client benchmark

See what's possible with Nativo.

Fill out the form on Nativo to schedule a free demo with one of their dedicated experts.

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