GDPR is a Europe-wide privacy regulation focused on data protection and broad individual rights across the EU; CCPA is a U.S. state-level law (California) that provides California residents rights around access, deletion, and opt-out of sale or sharing of personal information. Both impose compliance obligations on businesses, but differ in scope, definitions, and enforcement mechanisms.
How are browser changes from Google and Apple affecting privacy?
Major browser and platform changes (from companies like Google and Apple) are limiting cross-site tracking and third-party identifiers, which affects how advertisers and publishers collect and use data. These changes push the industry toward first-party data strategies, privacy-preserving measurement, and updated compliance practices.
What should publishers and advertisers do in response to evolving privacy laws?
Publishers and advertisers should review their data collection and processing flows, update privacy notices and consent mechanisms, adopt first-party and contextual targeting approaches, ensure contracts and vendor relationships reflect data protection obligations, and monitor new state-level laws and enforcement guidance.
Where can I learn more about these changes?
The article links to additional resources including: 'Brands Should Brace For More States To Adopt Privacy Legislation' (https://bit.ly/2PHB5S5) and 'CCPA Enforcement Begins: What Every Publisher Needs To Do To Comply' (https://bit.ly/2PGBt3h). Watching the Natively Speaking video featuring Julie Rubash is also recommended.
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Original Article
In the second installment of our new Natively Speaking video series, Nativo VP of Legal Julie Rubash breaks down the current data privacy landscape, including the differences between GDPR and CCPA - as well as what companies should know about prominent browser privacy changes (hint: Google, Apple and more).
For more information on how the data privacy landscape is changing - and what impact it has on publishers and advertisers alike - check out our additional resources:
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