Thriving In A Privacy-First World

Julie Rubash Aug 29, 2025

Frequently Asked Questions

Who presents the advice in this article?

The guidance is presented by Julie Rubash, Vice President of Legal at Nativo.

What are the three fundamental steps to thrive in a privacy-first world?

Julie Rubash recommends: 1) conduct a thorough review of applicable data privacy regulations, 2) anticipate changes to the data targeting landscape (especially for publishers), and 3) adopt a privacy-first mindset across business operations.

Where can I find more resources about data privacy and compliance?

The article links to additional resources, including "Natively Speaking: The Data Privacy Landscape," an analysis on state privacy legislation, and guidance for publishers on CCPA enforcement — all linked in the article (bit.ly links).

Why should publishers adopt a privacy-first mindset?

Publishers that adopt a privacy-first mindset can better anticipate regulatory changes, preserve reader trust, and adapt their targeting and monetization strategies to remain compliant and competitive as the industry evolves.

AI-Generated Summary70-80% of original length

Original Article

Thriving In A Privacy-First World

Three tips to thrive in a privacy-first world from Julie Rubash, Nativo VP of legal.

The advertising industry is hurtling towards a privacy-first world. In the latest installment of our Natively Speaking video series, Nativo VP of Legal Julie Rubash keys us into the three fundamental steps companies must take to weather the storm, including a thorough review of applicable data privacy regulation, the need for publishers to anticipate changes to the data targeting landscape and why publishers need to adopt a privacy-first mindset.

For more information on how publishers and advertisers alike can survive - and thrive - in a privacy-first future, check out our additional resources: