The recovery mindset is the set of strategic approaches brands should adopt as markets recover from COVID‑19 — focusing on consumer behavior shifts, appropriate content strategy, and tactical planning for rebuilding demand and engagement.
The video is presented by Chao Liao, VP of Solutions & Activations at Nativo; he breaks down practical strategies brands should consider in a recovering market.
The article links to Nativo’s COVID‑19 Resource Hub and three pieces of research: the COVID‑19 Resource Hub (https://bit.ly/39w45oW), The Top COVID‑19 Content Keywords You Need To Know (https://bit.ly/39JMsSZ), and Consumers Enter COVID‑19 Next Normal (https://bit.ly/3hFsHi0).
Brands can apply the ideas by adjusting content to align with shifting consumer intent, prioritizing measured investments in channels that drive engagement, using data to inform timing and messaging, and testing formats that maintain user trust (e.g., native placements).
In the first video of our new Natively Speaking video series, Nativo VP of Solutions & Activations Chao Liao breaks down the strategies brands should consider as they plan their next steps in a COVID-19 recovering market.
For more information on the impact COVID-19 has had on the advertising ecosystem, visit our COVID-19 Resource Hub or read our latest research:
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