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Native advertising is a form of paid media designed to match the look, feel and function of the platform where it appears. It typically blends with editorial content and aims to provide a less disruptive, more engaging experience for users while delivering advertiser messaging.
Native advertising can drive stronger engagement because it integrates with editorial content and user experience. According to the discussion highlighted in the Q&A, native is effective for brands looking to deliver content-driven messaging that performs better than more intrusive, traditional ad formats.
Do focus on high-quality, audience-relevant content and maintain editorial integrity; don’t create ads that disrupt the user experience or that are misleading. The Q&A with Nativo’s Casey Wuestefeld emphasizes thoughtful creative, clear value for the reader, and close collaboration with publishing partners.
The full Q&A is published on the ddm marketing + communications blog: https://teamddm.com/articles/native-advertising-how-to-create-a-native-ad-that-really-works
Casey Wuestefeld, Nativo VP of platform operations, discusses the benefits of native advertising in this Q&A.
For advertisers looking to get into native advertising, the concept can be daunting.
To help advertisers new to native understand its value, Nativo VP of Platform Operations Casey Wuestefeld sat down with ddm marketing + communications to go over his biggest native advertising do’s and don’ts.
Read the full Q&A with Casey on the ddm marketing + communications blog.
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