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Nativo Drove 1.5 Million Native Display Impressions To Support Cancer Research

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Nativo Drove 1.5 Million Native Display Impressions To Support Cancer Research

Frequently Asked Questions

What did Nativo provide to Stand Up To Cancer?

Nativo donated 1.5 million native display impressions—valued at $15,000—to support the Stand Up To Cancer 2023 telecast and raise awareness for cancer research.

What were the measurable results of the campaign?

The campaign drove 3,800 total clicks to the Stand Up To Cancer donations page and achieved a 0.26% click-through rate (CTR), which was 24% more effective than benchmark.

How can nonprofits work with Nativo?

Nonprofits can leverage Nativo’s platform and publisher network to run native display inventory that increases awareness and donations while gaining insights into messaging and creative performance.

What is Native Display in this context?

In this case, Native Display refers to Nativo’s ad format that matches the look and feel of publisher content and was used to reach audiences across Nativo’s publisher network on behalf of Stand Up To Cancer.

AI-Generated Summary70-80% of original length
Original Article

Nativo Drove 1.5 Million Native Display Impressions To Support Cancer Research

Nativo worked with SU2C to drive awareness and raise funds for cancer research

Stand Up To Cancer banner

Issue

Stand Up To Cancer sought media partners willing to donate advertising inventory to support the Stand Up To Cancer Telecast and their efforts to accelerate innovative cancer research.

Idea

Nativo provided 1.5 million Native Display impressions—valued at $15,000—to bring awareness to the 2023 Telecast so SU2C could raise funds for cancer research.

Impact

Stand Up To Cancer achieved results 24% more effective than benchmark:

  • 3.8K total clicks to the Stand Up To Cancer donations page
  • 0.26% click-through rate (CTR)

Insights

Nativo can help non-profit organizations drive awareness of key events and increase donations by leveraging the platform to reach audiences across our publisher network while gaining insights into what messaging and creative are helping drive deeper interest and conversions.

Looking to increase awareness & impact fundraising efforts for your non-profit organization? Fill out the form below and one of our product experts will be in touch soon.

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