Nativo Launches New Social Amplification Suite, Enabling Seamless Extension of Social Media Assets Into Engaging Ad Formats
Frequently Asked Questions
What is Nativo's Social Amplification Suite?
The Social Amplification Suite is a toolset that imports existing social media assets and website URLs and automatically transforms them into content-based native ad formats (Native Stories, Native Video, Native Display) for distribution across the open web.
Which ad formats does the suite support?
The suite supports Nativo's Native Stories, Native Video, and Native Display formats and can import image posts, video, stories, and website content for use in those native formats.
How does the Social Amplification Suite help marketers?
It reduces production time, approvals, and campaign delays by automating asset import and conversion, enabling marketers to launch campaigns faster, perform creative testing across formats, and optimize toward campaign goals.
Can website content be imported as well as social posts?
Yes. The tools can import website content from the open web in addition to image posts, video, and stories, allowing brands to scale distribution of content marketing assets.
When was this suite announced?
Nativo announced the Social Amplification Suite on August 22, 2023.
LOS ANGELES, August 22, 2023 – Nativo, the storytelling platform where brands ignite the power of connection through content and insights, today unveiled its new Social Amplification Suite. This new suite allows for existing social media assets and website URLs to be easily transformed into content-based ad formats, across various ad types such as Nativo’s Native Stories, Native Video and Native Display formats.
The Social Amplification Suite—created to reduce production time, approvals, and campaign delays—allows you to easily extend the reach of your social assets to the open web by taking the URL of the assets and automatically importing them, making them immediately available to distribute on the web as native ads.
“Brands need to be increasingly agile with their messaging, which means being able to react to market and audience needs quickly and launch campaigns more efficiently,” said Eugene Cherny, SVP of Product at Nativo. “Nativo's Social Amplification Suite enables marketers a more seamless asset-to-campaign experience, including optimization. The ability to look at creative in different formats and test to see which best achieves the campaign goals is now at a brand's fingertips.”
This suite was built for brands to launch their existing brand safe social media assets and website URLs in a turnkey manner so that they can start distributing content across the open web quickly. The new tools can import basic image-based posts, video, and even stories. Further, you can even import website content from the open web, giving brands’ content marketing assets a boost with scaled distribution. Once in the platform, you can use creative testing to enhance the performance of your assets by adding more images and text variations.
“Using social assets in content-based ad formats inspires engagement and emotion with an immersive and highly visual experience that brings social media outside of a brand’s walled gardens to a broader audience,” Cherny stated. “With this new suite creating native content ads has never been easier.”
About Nativo
At Nativo, we enable brands and publishers to harness the power of content. Our patented technology leverages machine learning and artificial intelligence to automate the distribution of content in a non-interruptive, fully integrated experience within trusted environments. Our mission at Nativo is to solve the mid-funnel and build genuine connections between brands and consumers through content—not just ads.
Founded by Justin Choi in 2010, Nativo is an Asian American-owned technology company—certified by NMSDC as a Minority Business Enterprise—holding more than a dozen patents in its proprietary technology and working with more than 3,500 premium publisher websites around the globe. Learn more at www.nativo.com.
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