Nativo, the platform that enables brands to unlock the power of content to engage and influence their audiences, today announced an expansion to the availability of its premium native ad formats for mobile app environments. Specifically, publishers will now be able to access Nativo’s proprietary Native Article, Stories, and Video ad units via several third-party exchanges, eliminating the time and resources associated with implementing a new SDK.

This expanded access to premium ad experiences is fueled by Nativo’s new compatibility with IAB’s Mobile Rich Media Ad Interface Definitions (MRAID) standard, which allows Nativo to serve ads into mobile apps via third-party SDKs and exchanges like Google Ad Manager, Amazon Publisher Services & TAM, Prebid, AppLovin, and more. This will effectively help publishers increase their ad revenue by attracting more ad dollars via premium in-app formats to engage viewers.

“While other companies in the market have used the MRAID standard to expand access to basic display units in apps, Nativo has taken this opportunity further by applying the standard to its unique, content-driven premium ad units,” said Marcelo Muniz, VP of Software Engineering. “This is a first for the industry, and it allows publishers to significantly up-level the ad experiences for their audiences, without the need for development resources.”

Prior to this enablement, publishers that wanted to offer Nativo’s premium ad units in a mobile environment needed to implement the Nativo SDK. While an effective solution for enabling premium ad access, SDK implementation requires time and resources that publishers don’t always have available. Now, Nativo can enable connections to mobile ads without the need for an additional integration.

About Nativo

At Nativo, we help brands unlock the full potential of content to drive consideration and influence audiences at key moments in the customer journey. Our patented technology, powered by machine learning and AI, seamlessly integrates content into trusted environments, ensuring it reaches the right audience without disruption. By automating content distribution at scale, we fuel the mid-funnel, driving deeper engagement and strengthening the marketing funnel from awareness to conversion.

Founded in 2010 by Justin Choi, Nativo serves over 10,000 premium publisher websites worldwide, empowering brands to scale and measure content with the same precision as advertising. Learn more at www.nativo.com.