What is Nativo’s platform and who uses it?

Nativo is a next-generation ad server and monetization platform built for premium publishers. More than 500 major publishers across the US and UK use the platform, including The Globe and Mail, Tribune Publishing, Lonely Planet and The Philadelphia Inquirer.

What publisher benefits does Nativo provide?

Nativo enables rapid adoption of high-impact creative formats, faster speed-to-market for ad products, deeper analytics (including MOAT integration, scroll depth and velocity), and scalable delivery of branded content across owned and partner properties.

How did the platform impact Lonely Planet?

With Nativo’s platform, Lonely Planet experienced sponsored content volume growth of as much as 300%.

Does Nativo support cross-publisher campaigns and advanced measurement?

Yes. Publishers reported that Nativo manages branded content across owned sites and Alliance partners, and supports advanced campaign measurement via integrations such as MOAT plus metrics like scroll depth and velocity.

Nativo Ad Server & Monetization Platform Gains Wide Adoption

MarTech Series | May 28, 2019 - Nativo, the leading monetization platform for premium publishers, continues to quickly expand its footprint with publishers looking to drive their bottom-line and explore alternative best-in-class solutions to Google Ad Manager. Nativo’s platform now serves more than 500 major publishers across the US and UK, including The Globe and Mail, Tribune Publishing, Lonely Planet and The Philadelphia Inquirer. With Lonely Planet, Nativo’s platform helped support sponsored content volume growth by as much as 300%.

Nativo’s next generation ad server and monetization platform allows premium publishers to easily adopt new high-impact formats and accelerate speed to market with innovative advertising solutions. More specifically, Nativo’s key ad serving capabilities bring publishers unique benefits:

“Our partnership with Nativo has enabled us to provide deeper and smarter metrics for our native advertising clients. We are seeing great success with this platform.” - Robin Gruen, VP, Creative & Strategy at Studio 1847, a Tribune Publishing Company
“Nativo’s ability to manage the complexities of branded content executions simultaneously across owned and operated sites as well as our Alliance publisher partners is a huge differentiator from alternative solutions in the market. Not only are we able to easily scale sponsored content ads across multiple Globe and Mail digital properties, but also seamlessly offer our clients the additional reach of our Globe Alliance partners.” - Tracy Day, Managing Director, Creative Studio and Ad Innovation at The Globe and Mail
“Nativo clearly designed their ad server with publishers’ unique business needs in mind. The platform’s advanced capabilities have allowed us to execute branded content campaigns with full control and visibility. For example, their MOAT integration and ability to track advanced analytics such as scroll depth and velocity have given us more insightful data to drive successful results and increase satisfaction with our advertisers.” - Lauren Amato, Director of Client Success at The Philadelphia Inquirer

Learn more about our unique offerings on MarTech Series.