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Sports MarketingSeasonal MarketingBrand StrategyNative Advertising

Seasonal: Sports Package

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Seasonal: Sports Package

Frequently Asked Questions

Why should a brand invest in sports marketing year-round?

Sports events draw large, highly engaged audiences and evoke strong emotions, which makes fans more receptive to advertising. Year-round sports activation lets brands maintain presence across multiple seasons, reach diverse demographics, and associate with successful teams and athletes.

Which sports events should brands prioritize throughout the year?

Key events include the Australian Open (Jan), Super Bowl (Feb), March Madness (Mar–Apr), Wimbledon (Jun–Jul), Summer Olympics (when applicable), US Open (Aug–Sep), NFL season kickoff (Sep), and World Series (Oct). The full calendar of events lets brands plan continuous activation.

How does aligning advertising with sports events benefit brand perception?

Aligning with sports allows brands to tap into fans' emotional investment and communal viewing habits, boosting visibility, credibility, and positive associations by connecting with moments of success and shared experience.

How can Nativo help brands activate during sports seasons?

Nativo offers sports-focused advertising solutions across premium sites and formats, enabling brands to integrate creative native placements, reach engaged audiences, and execute campaigns timed to major sports events for maximum impact.

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Original Article

Seasonal: Sports Package

Harness the power of sports marketing throughout the year

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Celebrate the Spirit of Sports Year-Round

Sports aren't just a seasonal affair; they offer year-round opportunities for brands to harness the power of engaging events. Our Sports Strategy outlines a roadmap through the most thrilling sports events worldwide, illustrating why brands should prioritize their ad spend to tap into various sports seasons throughout the year.

  • Super Bowl: February
  • Australian Open (Tennis): January
  • NHL All-Star Game: Late January
  • NBA All-Star Game: Mid-February
  • Winter Olympics: February
  • March Madness (NCAA Basketball Tournament): March - April
  • Masters Tournament: Early April
  • NHL Playoffs Begin: Mid-April
  • NBA Playoffs Begin: Mid-April
  • Kentucky Derby: May
  • PGA Championship: May
  • French Open (Tennis): Late May - Early June
  • Tour de France: Late June
  • Baseball: Season peaks in July
  • Wimbledon (Tennis): Late June - Early July
  • Soccer: Peak of tournaments and championships during Summer
  • Summer Olympics: Mid-July
  • US Open (Tennis): August 26 - September 8
  • NFL Season Kick-off: September 5
  • World Series: Late October
  • NHL Season Start: Early October
  • NBA Season Start: Late October
  • US Open (Golf): September
  • MLS Cup Playoffs: October - November

Why Should Your Brand Leverage Sports?

  1. High Viewership: Sports events attract large audiences, providing brands with extensive exposure to diverse demographics.
  2. Engaged Audience: Sports fans are deeply engaged in the action, making them more receptive to advertising messages.
  3. Emotional Connection: Sports evoke strong emotions, allowing brands to tap into the passion and loyalty of fans.
  4. Association with Success: By aligning with successful athletes or teams, brands can enhance their image and credibility.
  5. Shared Experience: Sports events create communal viewing experiences, fostering connections between brands and consumers.
  6. Global Reach: Major sports events have international appeal, offering brands the opportunity to reach audiences worldwide.
  7. Brand Integration: Advertising during sports allows for creative and seamless integration of products or services into the narrative, enhancing brand visibility.

Nativo reaches...

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across premium sites

Premium sites

By aligning your advertising strategy with our Sports solutions, you ensure your brand is part of the excitement of every season’s biggest sports spectacles. Engage with a year-round calendar of sports and watch as your brand scores big with each event.

Ready to elevate your brand through sports? Activate with us today and gain a competitive edge by connecting with passionate sports audiences worldwide.

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