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Seasonal: Tax and Finance Package

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Seasonal: Tax and Finance Package

Frequently Asked Questions

When should brands activate tax and finance campaigns?

Key activation periods are Tax Season (Feb–April) to optimize filings and strategy, Maximize Investments (May–June) to guide reinvestment of returns, and Prepare for the Future (June–August) to support retirement planning and debt restructuring.

What type of content performs best for finance audiences?

Digestible, educational content that increases financial literacy and thought-leadership that creates an emotional connection performs best. Avoid generic messaging and tailor content to specific audience segments.

How can Nativo help reach audiences at scale?

Nativo reaches audiences at scale by distributing content across premium publishers, offering managed services, self-service activation, and programmatic options to match advertiser needs.

What activation models are available?

Brands can activate via Managed Services, Self-Service activation, or Programmatic buys depending on their level of support and campaign complexity.

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Original Article

Seasonal: Tax and Finance Package

Let Nativo help you activate engaging campaigns within the Business and Finance vertical to connect your content to outcomes

Nativo Tax and Finance

The Landscape

Taxes are inevitable and complex — consumers are yearning to understand how to maximize tax refund plans and take a proactive approach to tax planning and financial management.

Utilize Content to Build Trust

  • Knowledge is Key: There is a need for increased financial literacy — close the education gap by creating digestible content to build confidence.
  • Ditch General Messaging: Market to your audience — your whole audience & no one but your audience.
  • Value-Driven Content: Facing financial uncertainty can be overwhelming. Utilize thought-leadership content that creates an emotional connection.
Nearly 3 in 5 Americans want financial advice

Key Activation Periods: Why and When to Activate with Nativo

  1. Tax Season (Feb–April): Encourage clients to consult with you during this critical period to optimize tax strategies and ensure accurate filings, highlighting the unique value of your expertise.
  2. Maximize Investments (May–June): Guide clients in reinvesting their tax returns, bonuses, and other income effectively. Offer strategic advice to enhance the performance of their active accounts.
  3. Prepare for the Future (June–August): Assist clients in planning for retirement, restructuring debt, and setting up efficient payment plans. Use this time to fortify financial stability and long-term goals.

Reach Premium Publishers At Scale

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Activate Your Way: Managed Services, Self-Service Activation or Programmatically.

If you'd like to learn more or activate campaigns, contact Nativo via the demo page: Get a demo.

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