The on-demand webinar covers recent developments in the industry, cookieless targeting solutions, measurement approaches that don't rely on cookies, and practical strategies publishers can use to reach valuable audiences.
Publishers can benefit by offering first-party and contextual targeting solutions, building direct relationships with audiences, and providing advertisers with premium, measurable placements that don't rely on third-party cookies.
Measurement without cookies can rely on publisher first-party signals, aggregated outcome metrics, privacy-safe attribution models, server-side tracking, and modeling approaches — the webinar outlines practical strategies for these methods.
On the original Nativo article page there is a HubSpot form you can fill out to download the full webinar. Visit the original article: https://www.nativo.com/newsroom/no-cookies-no-problem-how-publishers-will-thrive-in-the-cookieless-era
Cookies are going away, the walls of the walled gardens of content are getting higher, and brands are left wondering how they can meaningfully connect with their most valuable audiences. For publishers, that means opportunity. This session unpacks recent developments and talks through strategies for:
.png)
.png)