North Dakota Looks To Nimble Marketing
Frequently Asked Questions
What results did North Dakota Tourism achieve?
Since March 2020, North Dakota Tourism averaged a CTR that was 2X (two times) Nativo's tourism benchmarks.
How did North Dakota Tourism change its marketing strategy?
They shifted their content distribution strategy to align with consumer behavior — focusing on hyper-local audiences and creative content around road trips and national parks.
When and where was this case published?
This was published on July 13, 2020 and originally appeared in MediaPost. Nativo republished the summary on their newsroom page.
Where can I read the full MediaPost story?
The article links to the MediaPost piece. You can follow the referenced link: https://bit.ly/2DDtGAW to read the full story.
MediaPost | July 13, 2020 - A lot of industries have been hard hit by the ongoing COVID-19 pandemic, and travel is no exception. For these industries, it might seem like now is a good time to pause marketing spend to preserve capital - but research, and the experiences of our clients, say otherwise.
Since March, North Dakota Tourism has averaged a CTR 2X our tourism benchmarks by shifting their strategy to align more closely with consumer behavior. By adjusting their content distribution strategy to focus on hyper-local audiences and creative content around road trips and national parks, this destination marketing organization brought joy and adventure into the lives of avid travelers when they needed it the most.
Read more about North Dakota Tourism’s success in MediaPost.
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