Why Google Announced Plans To Delay Blocking Third-Party Cookies
Frequently Asked Questions
Why did Google delay blocking third-party cookies?
Google announced a delay to its plan to block third-party cookies to give the industry more time to build and evaluate privacy-first alternatives and to ensure a smoother transition for the advertising ecosystem. The decision was discussed in a MarTech Podcast episode featuring Nativo CRO Sarah Dale.
Who spoke about Google’s cookie delay on the MarTech Podcast?
Sarah Dale, Chief Revenue Officer (CRO) at Nativo, joined the MarTech Podcast to discuss why Google delayed the cookie blocking timeline and the implications for marketers and publishers.
How will this delay affect marketers?
The delay gives marketers more time to adapt measurement and targeting strategies, test privacy-safe technologies, and evaluate cookieless solutions — but it also prolongs uncertainty and the need for a clear long-term plan for identity and attribution.
Where can I listen to the episode featuring Sarah Dale?
You can listen to the episode on Apple Podcasts, Spotify, iHeartRadio, Stitcher, and Google Podcast. The Nativo article includes embedded player and direct links to each platform.
What will marketing look like when third-party cookies are gone? After making the announcement to block third-party cookies, Google has now delayed it. Nativo CRO Sarah Dale joins MarTech Podcast to talk about why Google made the announcement to delay blocking third-party cookies.
The MarTech Podcast tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast unearths the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.
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