Hardcore Avid Hockey Fans
Frequently Asked Questions
Who is the guest on this episode of the Backstage With The Brand podcast?
The guest is Heidi Browning, Chief Marketing Officer (CMO) of the National Hockey League (NHL).
What topics do Heidi Browning and Andy discuss?
They discuss how the NHL's creative angle has evolved due to COVID-19, the influence of social media platforms, and the balance between great creative and data-driven optimization.
Where can I listen to the podcast episode?
You can listen on Apple Podcasts, Spotify, iHeartRadio, Stitcher, and Google Podcast. The episode is also embedded via Buzzsprout on the article page.
How did COVID-19 affect the NHL's creative and marketing strategy?
According to the episode summary, COVID-19 accelerated changes in the NHL's creative approach — pushing the league to adapt how it tells stories, engages fans on social platforms, and balances creative ideas with data-driven optimization.
Hardcore Avid Hockey Fans (with Heidi Browning, CMO of the NHL)
This week Andy catches up with CMO of the NHL Heidi Browning. Heidi and Andy discuss how the creative angle of the NHL has evolved due to COVID, social media platforms, and great creative versus optimized data.
Listen on Apple Podcasts
Listen on Spotify
Listen on iHeartRadio
Listen on Stitcher
Listen on Google Podcast
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