[Product Updates] Content, Stories, Shopping And More
![[Product Updates] Content, Stories, Shopping And More](https://cdn.prod.website-files.com/6822cf77162bc0775860760a/6839ecd4338f2f1fd1004bfd_627a8159a65800b23d1878c5_61bcc163d640fb3d22026354_shopping-example.jpeg)
Frequently Asked Questions
What are Design Blocks and how do they help?
Design Blocks are pre-formatted, pre-designed elements for Native Articles that allow teams to build immersive sponsored content without coding or HTML — speeding production and enabling non-technical staff to scale content creation.
How can existing social assets be used with Nativo?
You can repurpose assets from social channels (TikTok, Instagram) into Stories campaigns. The Stories ad format is mobile-first and designed to increase engagement and Call-to-Action rates with prominent visuals and CTAs.
What are Campaign Wrap Decks?
Campaign Wrap Decks are automatically generated slide decks summarizing campaign performance. They include customizable branding, key performance metrics, and creative-level data for stakeholders and post-campaign reporting.
What is the new Shopping contextual category?
The Shopping category is a contextual targeting option that places ads on publisher pages related to shopping/commerce, improving relevance for seasonal events like Back-to-School, Black Friday, and year-end shopping to reach users primed to purchase.
How do I get more information or support for these features?
Contact your Platform Success Manager (psm@nativo.com) or Platform Operations Manager (platformops@nativo.com) for details. You can also visit the Resource Center at https://www.nativo.com/developers.
Picture this: Your heart is racing. You’ve just found the perfect opportunity to provide your audience with an intuitive ad experience. You check with your team if it’s possible to execute on another sponsored content campaign right now. Stop short. Ask again.
Turns out your team doesn’t have bandwidth to turn your dream into a reality. The opportunity passes you by, and with it goes potential revenue for your business.
Some good news: Creating high-performing, engaging sponsored content campaigns doesn’t need to be difficult or time consuming. Take a look at the newest Nativo Ad Platform features that make selling, creating, optimizing and reporting on sponsored content campaigns more efficient for your business, so you never miss out on a great opportunity again.
Create high-impact content with Design Blocks
Create higher-performing Native Articles with Design Blocks. These pre-formatted, pre-designed elements empower your entire team to create immersive content that captures consumer attention and inspires action without coding or HTML, and scale much more easily than custom designed pages.
Send a note to your Platform Success Manager or Platform Operations Manager for more details.
Turn existing assets into Stories campaigns
Take advantage of the Stories ad format to drive higher engagement with today's predominantly mobile audience. Visually rich content, a more prominent CTA and a large volume button encourage user action, inspiring high Call-to-Action rates.
Learn how to repurpose existing brand assets from social channels like TikTok and Instagram to drive revenue for your business, attract user interest or drive qualified site traffic and action.
*Nativo Platform
Delight stakeholders with Campaign Wrap Decks
Your campaign ended, but how do you prove that the results were strong and you met key KPIs? Use our Campaign Wrap Decks feature to present a comprehensive visual summary of campaign performance with customizable branding.
Automatically generated and elegantly formatted for ease of use, Wrap Decks offer ready-to-use slides available for download at the end of each campaign. Templates feature key performance metrics and creative-level data to provide in-depth insights and inform future strategy.
Win Back-to-School, Black Friday and end-of-year ad dollars
Reach consumers with Back-to-School, Black Friday and end-of-year messaging using Nativo’s newly launched contextual category: Shopping.
Designed to specifically target placements on publisher sites related to shopping/commerce, this new category improves campaign targeting through more relevant ad placements, enabling publishers to better connect brands with users primed for purchase.
Want information on these updates and more?
Send a note to your Platform Success Manager for additional details, or visit our Resource Center to learn how to expertly launch and manage sponsored content campaigns for yourself.
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