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How to Reach for Gold: Mastering the Summer Olympics with Nativo

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How to Reach for Gold: Mastering the Summer Olympics with Nativo

Frequently Asked Questions

Why should brands advertise during the Olympics?

The Olympics deliver massive global reach, high engagement, strong positive associations (excellence and unity), extensive media amplification, social buzz, and long-term brand recall—making it an ideal moment to build visibility and emotional connections.

When should a brand start Olympics-focused campaigns?

Begin planning and coverage months in advance. Nativo’s approach extends beyond the 17-day event to build momentum beforehand and sustain engagement during and after the Games.

How does Nativo recommend connecting content to outcomes?

Use existing TV and social assets across contextual news and sports environments (Video, Article, Stories, Display), apply SPARC predictive audiences for targeted segments, and use Nativo’s measurement tools to optimize performance and audience reach.

What is SPARC and how does it help Olympic campaigns?

SPARC is Nativo’s solution powered by Predictive Audiences. It enables creation of custom audience segments from engagement signals or use of off-the-shelf segments—helping brands precisely target niche Olympic interests in a cookieless environment.

How can brands measure campaign effectiveness during the Olympics?

Nativo’s proprietary measurement tools analyze personas and content consumption to provide insights for continual optimization and recommendations, enabling brands to connect content to business outcomes.

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Original Article

How to Reach for Gold: Mastering the Summer Olympics with Nativo

Harness the global platform of the 2024 Summer Olympics to elevate your brand's visibility

Nativo Olympics

This summer, the 2024 Paris Olympics are a key highlight of our Summer Sports Strategy, transcending the typical 17-day event to create an extended celebration of global athletics. Our strategic coverage begins months in advance, deepening engagement and setting the stage for the world's most thrilling sports events.

What Does the Olympics Mean for Brands?

  1. Global Audiences: With billions of viewers tuning in from around the world, brands can reach a massive, diverse, and global audience.
  2. High Engagement: Olympics viewers are highly engaged, providing brands the opportunity to create a lasting impression on a captivated audience.
  3. Positive Brand Association: The Olympics are associated with excellence, unity, and international cooperation—brands can align with these values.
  4. Increased Media Coverage: Extensive media coverage amplifies ad reach across channels.
  5. Creative Campaigns & Storytelling: Athlete stories and competition spirit provide fertile ground for emotionally resonant campaigns.
  6. Social Media Buzz: The Olympics generate substantial social activity for real-time marketing.
  7. Long-term Brand Recall: Ads during the Olympics often have lasting impact on recall.
  8. Competitive Advantage: Advertising during the Olympics can give brands an edge over competitors.

How to Connect Content to Outcomes at the Summer Olympics

  • Stick the Launch: Use existing Olympics TV & social assets and distribute across contextually relevant news and sports environments via turnkey executions like Video, Article, Stories and Display.
  • Hit Your Target: Use SPARC, powered by Nativo Predictive Audiences, to create custom segments specific to your brand via engagement signals, or use off-the-shelf segments.
  • Medal in Measurement: Proprietary measurement tools provide insights into engaged personas and consumed content to enable continual optimization.
Nativo reaches

Harness the global platform of the 2024 Summer Olympics to elevate your brand's visibility. Partner with Nativo to tap into the excitement and passion of Olympic fans from around the world.

Are you ready to make your brand a part of Olympic history? Activate your campaign with us today and seize this opportunity to engage with dedicated sports enthusiasts across the globe.

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