Nativo
Sponsored Content

The world's largest library of brand-approved brand-voiced content. Get the official word from companies on their brands, products, events, and more. Do research, get informed, and hear it all directly from the brands you care about.

Content MarketingMeasurement & AnalyticsBranded ContentWebinar

Reimagining Your Content Metrics: How to Embrace the Power of Qualitative Insights

Nativo
Reimagining Your Content Metrics: How to Embrace the Power of Qualitative Insights

Frequently Asked Questions

Why should marketers include qualitative insights in content measurement?

Quantitative metrics (CTR, likes, conversions) show what happened but often not why. Qualitative insights reveal audience motivations, creative resonance, and contextual understanding that help explain performance and guide better decisions.

What will I learn from the on‑demand webinar?

The webinar provides recommendations for pivoting specific KPIs for more accurate measurement, guidelines for generating creative insights, and best practices for performance storytelling to better communicate results.

Which KPIs should I consider changing or augmenting?

Rather than relying solely on surface-level engagement metrics, marketers should incorporate qualitative measures (audience sentiment, recall, message match) and bridge those with business metrics to build a fuller, full‑funnel view.

How can I generate useful creative insights from content campaigns?

Use a mix of methods — moderated user feedback, surveys with open-ended questions, creative diagnostics, and in-context interviews — to understand how audiences interpret creative and which elements drive attention or action.

AI-Generated Summary70-80% of original length
Original Article

Reimagining Your Content Metrics: How to Embrace the Power of Qualitative Insights

Discover the benefits of blending qualitative and quantitative measurement

Reimagining Your Content Metrics

Click-through rate, likes, conversions, cost-per-click…as branded content evolved into the workhorse of digital marketing, huge importance was placed on quantifying its effectiveness and attaching data to each dollar spent. But are your longstanding quantitative metrics still the best choices? Or is an outdated approach skewing your perception about which activations are worth the investment?

And quantitative measurement alone can’t tell the whole story – meaning marketers are left making decisions with incomplete information. Only by creating space for qualitative and holistic measurement can brands tap into the full potential of their branded content and master true full-funnel marketing.

What you will take away from this webinar:

  • Recommendations for pivoting specific KPIs for more significant impact and accuracy
  • Guidelines for generating creative insights
  • Best practices for performance storytelling

Download our on-demand webinar and rethink the way you evaluate content marketing.

To access the on-demand webinar, the original page uses a HubSpot form to request access.

Share this article

Share on Twitter Share on LinkedIn