5 Reasons Why Stories Should Be Part Of Your Sales Strategy
Frequently Asked Questions
What are Nativo Stories?
Stories are Nativo’s vertical, mobile-first ad format that mirrors short-form story experiences found on TikTok and Instagram. They serve as in-feed units on publisher mobile placements and open to a full-screen Stories experience when clicked.
Why should publishers offer Stories to advertisers?
Publishers can repurpose brand social assets to extend content life, unlock new revenue streams, simplify creative approvals, and offer advertisers a native, high-engagement format that often commands larger budgets.
Do Stories require a new integration?
No. For existing customers, Stories can run via existing mobile placements in rotation with other ad formats, so no new integration is necessary to begin selling and running Stories campaigns.
What kind of performance can advertisers expect from Stories?
Performance is strong and cross-vertical. Nativo has observed CTA rates typically between 8–12%, with specific campaigns (e.g., a major auto manufacturer) achieving a 12.75% CTA rate.
Are Stories effective for targeting younger audiences?
Yes. Stories are well-suited to younger, mobile-first audiences (Gen Z) who engage heavily with short-form mobile content. Nativo’s design includes prominent CTAs to encourage user action.
5 Reasons Why Stories Should Be Part Of Your Sales Strategy
This mobile-first ad format is a must have for amplifying brand content engagement.
Listen: We’re all on TikTok. The app hit 2 billion global downloads in 2020 and usage shows no signs of slowing any time soon. Turns out people really love short form content created specifically for mobile.
Stories - Nativo’s vertical, mobile-first ad format - brings the familiar “story” execution from social platforms like TikTok and Instagram to publisher newsfeeds. The highly visual ad format serves into existing mobile ad placements as an in-feed unit. Upon click, users encounter the full screen Stories ad experience, where they can engage with brand content as they would on any of today’s social platforms.
We’ve found our Stories format especially effective for new product launches, engaging younger audiences and showcasing visual-first content, but its applications are endless. Here are the top 5 reasons Stories should be a part of your sales strategy.
Scale beyond walled gardens
Brands are pouring valuable resources — time, money, effort — into creating assets for their social channels, which immediately have limited reach based on the platform they’re hosted on. By repurposing these assets for Stories across your own sites, you’re giving brands an easy win that extends the shelf-life of their social content while opening up a net-new revenue source for your business.
Turn social campaigns into native executions
Our Stories ad format empowers your team to easily transform brand social assets into Stories campaigns on your site. This carries a few key benefits:
- Bigger budgets. Pairing Stories with a standard sponsored content execution can help open up additional advertiser budgets.
- Fewer back and forth. Repurposing social assets lessens the delicate dance of brand approvals, freeing up your team’s bandwidth for additional campaigns.
- New revenue opportunities. Stories arm publisher sales teams with a new weapon in their direct sales arsenal: the ability to amplify brand social content across their properties.
Reach a younger, mobile audience
Gen Z’s total hours of social media app usage increased 71% during the past year — which is a very fancy way to say that they’re more used to engaging with short, snackable, mobile content. Stories is the perfect fit for capturing this trained engagement behavior for advertisers looking to target younger audiences on your site. A more prominent Call-to-Action button and a large volume button on our Stories format are designed to specifically encourage user action, inspiring high Call-to-Action rates.
Campaign performance
Our Stories ad format yields strong results for brands. For example, a major auto manufacturer recently achieved a 12.75% Call-to-Action (CTA) rate on their Stories campaign. The results we’re seeing are cross-vertical, with consumer packaged goods, auto, travel brands and more seeing CTA rates between 8–12%.*
*Nativo Platform.
No new integration necessary for publishers
For existing customers, the Stories ad format can run via any of your existing mobile placements in rotation with your other ad formats. No new integration is necessary to start selling and running Stories campaigns, making it an instant value-add to your organization.
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