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Third-Party Cookies And The Open Web

Eugene Cherny
Third-Party Cookies And The Open Web

Frequently Asked Questions

Who is the featured author or speaker for this article?

Eugene Cherny, Nativo’s SVP of Product, is the featured speaker and author referenced in the article.

What key marketing capabilities are affected by the loss of third‑party cookies?

The article highlights that data targeting, attribution, frequency capping and opt‑out storage will be affected when third‑party cookies are removed.

Where can I find additional resources about cookieless strategies?

The article links to several resources, including an IAB UK whitepaper on contextual targeting (https://bit.ly/2SuO773), an audience coverage discussion (https://bit.ly/33BOkLR) and a privacy-first guide (https://bit.ly/3dcdcgr).

What solutions does Nativo discuss for a cookieless future?

While the article primarily introduces the video discussion, it indicates Nativo discusses contextual targeting and other cookieless strategies in the Natively Speaking video and linked resources.

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Original Article

Third-Party Cookies And The Open Web

By Eugene Cherny, Nativo SVP of Product

Published: 2025-08-29T20:40:12Z

Third-Party Cookies And The Open Web

As we approach a world without third-party cookies, it’s imperative brands understand what they’re losing - and what they have to gain.

In our latest Natively Speaking video, Nativo SVP of Product, Eugene Cherny, discusses the impact losing third-party cookies will have on tried and true marketing tactics like data targeting, attribution, frequency capping and even opt-out storage before diving into some solutions.

For more information on what our cookieless future looks like, check out our additional resources:

Featured:

Eugene Cherny — SVP, Product, Nativo
Eugene Cherny — SVP, Product, Nativo

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