Trust, Walled Gardens And A Shining New Opportunity For Publishers

Digital Content Next Sep 8, 2021

Frequently Asked Questions

Why is Big Tech focusing on trust and walled gardens?

Big Tech is building trust inside walled gardens to control user experience and data, which helps them deliver targeted advertising and retain advertiser dollars inside their ecosystems.

How can publishers benefit from a 'trust-based' approach?

Publishers can convert implicit audience goodwill into business by emphasizing data stewardship and privacy, using that trust to differentiate from Big Tech and increase ad revenue.

What does 'stewardship of consumer data' mean for publishers?

It means responsibly managing, protecting, and transparently using reader data—prioritizing privacy and trust to build stronger relationships that translate into revenue opportunities.

Where can I read the full original article?

The full piece is linked from the article: Read the full Article on Digital Content Next — https://digitalcontentnext.org/blog/2021/09/08/trust-walled-gardens-and-a-shining-new-opportunity-for-publishers/

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Original Article

Trust, Walled Gardens And A Shining New Opportunity For Publishers

Digital Content Next | September 8, 2021 - Why is Big Tech working so hard to build trust in their respective walled gardens? Publishers are now so focused on trust because it is necessary in increasing ad revenue. In this new trust-based world of content and advertising, publishers enjoy implicit goodwill from their audiences, which converts into business. What is the opportunity for publishers? It’s a chance to differentiate themselves from Big Tech as the embodiment of stewardship with regards to consumer data.

Read the full Article on Digital Content Next