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Uncover the Story in Your Data: Translate Insights Into Compelling Content

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Uncover the Story in Your Data: Translate Insights Into Compelling Content

Frequently Asked Questions

What’s the difference between a data point and an insight?

A data point is a single measurement or observation. An insight interprets that data point in context, explains why it matters (the “so what”), and points to an actionable next step.

What is the insights checklist mentioned in the webinar?

The checklist helps you evaluate whether a finding is an insight: determine if it’s an observation vs. an insight, whether it’s actionable, repeatable, and why it matters (the ‘so what’).

How can insights be used to improve content strategy?

Use insights to identify what content topics, formats, and messaging resonate with the audience. Insights inform decisions on topic selection, creative direction, and distribution to drive engagement and conversions.

What are common pitfalls when turning data into insights?

Typical pitfalls include confusing observations with insights, lacking repeatability, failing to make insights actionable, and not connecting insights to business outcomes or sales opportunities.

How can I access the full webinar and materials?

Download the full Adweek x Nativo webinar on demand from the Nativo resource page (the original article includes a HubSpot form to request the webinar download).

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Original Article

Uncover the Story in Your Data: Translate Insights Into Compelling Content

Watch Our On-Demand Webinar on How to translate data into compelling insights

Uncover the Story in Your Data webinar

While marketers have never had more data at their fingertips, there is a world of difference between a data point and an insight. Being able to translate data into a compelling story can be the difference between securing renewal and losing a client — or producing new content that drives results, as opposed to shouting into the void.

Watch these clips that detail best practices on how to translate data into compelling insights.

Great insights are a starting point, not a finish line.

Learn how to use insights to make smarter content decisions.

The insights checklist

Ask yourself if is an observation or an insight, if it is actionable, repeatable, and so what.

How to use the insights checklist

Understand how to use the checklist in practice.

Potential Pitfalls

We have our 4 question checklist to steer you in the right direction, but here are three potential pitfalls to watch out for.

How to sell with insights

Learn how to use that information to secure more revenue.

Download the full webinar, "Uncover the Story in Your Data: Translate Insights Into Compelling Content", an Adweek x Nativo webinar, on demand now to learn:

  • The difference between data points, observations and insights
  • How to derive insights from data points
  • Tips for utilizing insights to drive your content strategy and craft a compelling story

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