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Case StudyTravel & TourismCookieless TargetingNative AdvertisingAudience Solutions

Visit St. Pete/Clearwater Sees 90% Increase in Click-Through Rate with SPARC, powered by Nativo Predictive Audiences

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Visit St. Pete/Clearwater Sees 90% Increase in Click-Through Rate with SPARC, powered by Nativo Predictive Audiences

Frequently Asked Questions

What results did Visit St. Pete/Clearwater achieve using SPARC?

The campaign delivered a 90% increase in Click-Through Rate, a 29% increase in time spent on content, and a 46% increase in Call-to-Action rate.

What is SPARC (powered by Nativo Predictive Audiences)?

SPARC, powered by Nativo Predictive Audiences, is a cookieless audience solution that builds custom audience models from historical engagement data to find and activate new engaged users.

Which creative format did Nativo use for the campaign?

Nativo used the Native Article with Skins format, which maximizes visual impact to drive awareness and action across broader local audiences.

How did SPARC find new engaged audiences without cookies?

SPARC leveraged Visit St. Pete/Clearwater's historical engagement signals to build behavior-based custom audience models and activate travel- and adjacent-interest audiences.

How can my brand see similar results?

Nativo offers on-demand demos of SPARC and its formats — you can request a demo to explore cookieless audience modeling and activation for your campaigns.

AI-Generated Summary70-80% of original length
Original Article

Issue

Visit St. Pete/Clearwater sought to generate and maintain awareness among potential travelers, engaging them with personalized and compelling content while driving site visitation on VSPC.

Idea

Expand VSPC's engaged audience using SPARC, powered by Nativo Predictive Audiences to drive meaningful interactions via Nativo's Native Article with Skins Format by:

  • Finding new cookieless engagers: SPARC, powered by Nativo Predictive Audiences, leveraged VSPC's historical engagement data to build a custom audience model based on behavior, activating VSPC-based target audiences with travel and adjacent interests.
  • Driving full funnel outcomes: Nativo's eye-catching Native Article with Skins format maximized visual impact, which drove action and built awareness among broader local audiences.
Campaign image

Visit St. Pete/Clearwater was very impressed with the efficient and effective results from SPARC to reach our visitor profile within our targeted markets.

Results like this deliver meaningful engagement and a positive ROI from bookings measured by our media tracking products.

– Eddie Kirsch, Director of Digital and Data for Visit St. Pete/Clearwater
Eddie Kirsch quote image

Impact

Our VSPC campaign exceeded all KPI's with SPARC, powered by Nativo Predictive Audiences:

  • 90% increase on overall Click Through Rate
  • 29% increase on overall time spent on content
  • 46% increase on overall Call to Action Rate

Our SPARC results proved the efficacy of Nativo's cookieless solution in expanding engaged pools for Visit St. Pete/Clearwater beyond our standard contextual and cookie-based targeting.

Fill out the form below for an on-demand demo to see how your brand can leverage SPARC, powered by Nativo Predictive Audiences, as you plan for a cookieless future.

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